MLC
The 5 phases of MLC
What are Plan it, Map it, Roll it, Walk it, Flex it
5 resources used during the Plan it phase
What are the MLC workplan, GM planning tool, workload calendar, Playbook, DLPT, marketing connect, zipline, DCRR, In stock APP
What are the tools needed to dress mannequins
Sensor remover, steamer, measuring tape, VPG, cleaning supplies, mannequin
When can you start densifying?
As soon as possible!
When shouldf lexing product happen?
Everyday
The 2 halves or stages of the product life cycle
What are Pre- season and In-season
Who is involved with the creation and planning of weekly visual workload?
Who is the Visual Leader, GM and AM of talent (where applicable)
What are the filters you use when assessing styling?
(use walk it tool filters)
How can you identify places to add density on the salesfloor?
Look for white space, see what is available in BOH to strategically add to shop. Examples, adding additional piles to a run of t's, switching from faceout to hangbar
What are some ways ISM/flexing shows up in your weekly schedule?
Late nights or early mornings to replen, extra coverage during peak to fill key items, daily/weekly floor walks to assess product, BOH walks to assess ownwership, LOD pass off the communicate opportunities, snap back plan, in stock noted on schedule
The biggest opportunity identified during the GM training sessions and actions taken to address
What is underutilization of the walk it tool!
Schedule walks, and walking with team after execution.
This partnership is the most critical when planning and executing floorset
What is the partnership between the Visual AND Ops teams! Anyone processing shipment/product is part of the visual process! Shipment UPH includes placing and filling product on the salesfloor.
What is our new strategy for manni comp with the evolution to Flatiron merchandising?
Listen for bigger compositions down center aisle, less sprinkled throughout. Everyone loves a party
What are examples of density using our new merchandising proinciples?
Adding piles to benches by shifting product, changing the fold to accommodate, adding a few additional sizes to stacks, increasing heights of knits during peak, adding rows of accessory to columns, adding dwonstock shelves maintaining the integrity of the shop.
What are the steps of flexing product?
Analyze product performancce, create a plan, execute plan, measure success
The 6 buckets of the Walk It Tool
What are Windows, Standards, Marketing, Merchandising, Styling, Overhead Displays
How visual leader AOR time is spent
What is weekly MLC workplans, mapping and planing floorsets, watching floorset videos and joining mapping calls, time spent flexing and reacting to sell through
What are the filters for substituting product when dressing or updating mannequin looks?
color, fabrication, silhouette, lifestyle
We densify using art AND science. What are the differences between them?
Art- maintaining the intent and storytelling of the shop while densifying
What are the 4 types of flexing?
Sell through
Slow sellers
Maximization
Creating newness
What the GM owns during each phase of the MLC
What is follow up and support in planning, scheduling and providing feedback
How do you build an effective visual/replen schedule for Black Friday week
Listen for:
Staggered leader schedule, extended close, early open, flexing plans for sell through (option A/B), snap back plans post peak
How often should you walk and update styling?
Every Day! Manni's should be looked at daily to react to sell through. Dont forget if you have new manni's to lookk at their hands!
There are 4 densification filters. What are they?
1. Keep product within its shop (avoid double expose)
2. Maintain color POV
3. Size availability (downstock should be sized and all sizes should be repped in original placement)
4. Balance (avoibnd peaks and valleys)
Flexing happens everyday! Give an example of small daily flexing, and an example of larger flexing.
Small- swapping product on a faceout, changing a fold, adding a peg or pile
Large-planned during AOR time, noted on schedule, chanign a wall format, swapping a denim fit, updating a fulll shop, creating a new story