Design this!!
The overall outline of an item or display is its shape, or ____.
silhouette
A male mannequin in the display window of a tuxedo/formal wear shop is an example of a(n) ____ prop.
functional
In what situations is visual marketing primarily used?
retail stores and trade shows
The part of a store's layout that may include offices, employee lockers, and a lunchroom is the ____.
sales support area
A display of cabinets in a kitchen-like setting in a home-improvement store is an example of a(n) ____ display.
architectural
The way a design guides the eye over a display is the principle of design known as ____.
movement
The secondary colors on a color wheel are ____.
green, violet, and orange
The ultimate goal of visual merchandising is to ____.
entice customers to purchase the merchandise
Cafés, lounges, and restrooms for customer use are part of the ____ part of a store's layout.
customer comfort space
The first step in developing a display is to ____.
select the merchandise
The size and space relationship of all items in a display to each other and to the whole display is ____.
proportion
The brightness or dullness of a color is its ____.
intensity
Process of creating floor plans and displays to attract customer attention.
visual merchandising
The store sign or logo, marquee, display windows, entrances, outdoor lighting, landscaping, and the building itself make up a store's exterior, or ______________________________.
storefront
The direction of a line can be ____.
vertical, horizontal, or diagonal
The purposeful arrangement of materials to produce a certain effect is called ______________________________.
design
Pure color without the addition of white or black pigments.
analogous colors
Drawing viewer attention to the most important part of a display is the principle of design known as ______________________________.
emphasis
The part of a store layout where merchandise is presented to the customer on racks, shelves, or counters is the ______________________________ area.
selling
A(n) ______________________________ is an object such as a counter, display case, or movable rack that is designed to hold something else.
fixture
What are the four basic principles of design?
emphasis, movement, balance, and proportion
Name four types of lighting that are often used in visual displays.
overhead lights, track lights, table lamps, spotlights
What is the primary advantage of using a marquee in visual merchandising?
It displays information that can be changed and provides a way to advertise store promotions and special events.
Overhanging structure containing a signboard located at the entrance of a store.
marquee
What is the difference between formal and informal balance?
In formal balance, you have an object on one side of a line that is balanced by another object of equal size the same distance from the line on the other side. In informal balance, you have a large object on one side of the line that is balanced by two smaller objects that together are about the same size as the larger object.