The Basics
The group of people to whom the writer is "speaking" to through the text
Who is the target audience?
The use of logic to appeal to the reader; the use of statistics, data, information,...to support a claim
What is logos?
used to show emotion
What is a close-up?
the movement of the camera from an initial focus on the actor's feet...up his body... to refocus on his face
What is a tilt?
Ex: What's in your wallet?
What is a tagline?
What is the text's topic?
The appeal to the "heart" using emotion/feeling; making the reader "feel" a certain way (ex: guilt, concern, hope,...) to get them to act
What is pathos?
What is establishing shot?
The "walking along"/alongside the moving actor or actress
What is tracking?
Ex: When you care enough to send the very best.
What is a tagline?
the "position" that the writer takes on the topic; based on his/her opinion or experience
What is the writer's stance?
"Buy one and get one free!"..."Act now!"... "Don't hesitate!"...."This is big!"
What is kairos?
shot from the waist up
What is a medium shot?
the deliberate slowing of a shot for effect
What is slow motion?
Ex: Netflix: See what's next. Watch anywhere. Cancel anytime.
What is a call to action?
psa
What is a public service announcement?
Ex: 98% of all middle schoolers who attend study sessions do better on the retake quiz than the original quiz.
What is logos?
Reveals the scene from afar
What is a wide shot?
When the camera remains in one place and pivots to follow the actor
What is panning?
EX: If you need assistance, call 1-800-HEL-PMEE today
What is a call to action?
What is the writer's claim?
Using a doctor's name and quotation; borrowing a line from a speech; letting the expert speak for you
What is ethos?
Hyper focus on one element (such as an actor's ring on finger)
What is an extreme closeup?
the movement of the camera in towards the subject
a creative, catchy phrase that helps the reader to remember the "product"