The main difference between pro and amateur athletes is that for pro the game is their?
What is an occupation
100
Help create the excitement and enthusiasm that make the games what they are
What is a spectator
100
Giving flyers out at a sport event
What is distributing information
100
characteristic of event marketing involves promoting and selling
What is unique experience
100
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
What is disposable income
200
is a factor that sports and entertainment marketers consider when targeting customers for a specific event
What is demographics
200
true statement about project planning
What is a Mental plan
200
marketing activities involves writing press releases and organizing news conferences for a sport organization
What is Media relations
200
characteristic of an event is that it is produced and consumed
What is same time
200
Why is it important to think ahead about how you will monitor your project
What is make sure the project's quality doesn't suffer
300
A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating?
What is Multistage
300
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
What is niche market
300
What should a sports or entertainment event do in order to be successful?
What is satisfy customer wants
300
The promoters of an extreme-sports weekend would most likely target which of the following
What is young men, ages 12-34
300
marketing activities involves responsibility for a sport organization's licensing activities
What is Merchandising
400
Why is it important to define your project precisely
What is achieve your objectives
400
unique characteristic of the sport industry is that it seeks to attract markets that
What is include spectators and participants
400
core benefits to customers who purchase sport products include entertainment, health, and
What is achievement
400
What should a business anticipate when developing a project plan?
What is change
400
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
What is Event
500
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility
What is Buying commercial time on television
500
Which of the following usually is a characteristic of the sport/event industry
What is Providing products that are different for each consumer
500
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
What is psychographics
500
person responsible for matching up corporations with events that reach their target market has a career in
What is sponsorship management
500
Why do event organizers develop production schedules
What is outline all of the activities needed to prepare for the event