Social Media Basics
This term describes websites and apps where people create, share, and interact with content online.
Social Media
This term refers to the group of people a message or post is meant for.
An audience
Measurable facts about people such as age, gender, and income are called this.
Demographics
This term describes how users interact with posts by liking, sharing, or commenting.
Engagement
Activities a business does to promote and sell its products or services is called this.
Marketing
Instagram, TikTok, and LinkedIn are examples of this type of specific social media site or app.
A platform
Using social media to promote products, build brands, and connect with customers is known as this.
Social Media Marketing
Information about people’s interests, values, lifestyle, and opinions is known as this.
Psychographics
A person with a large social media following who can impact opinions and behavior is called this.
Influencer
A specific group of people a business wants to sell to is known as this.
Target Market
Anything shared online, such as videos, photos, messages, or articles is called this.
Content
A business’s image or identity, including its name, style, and message, is called this.
Brand
Information about where customers live, like city or country, is referred to as this.
Geographics
Posts or messages tailored to match specific users’ interests or behaviors are called this.
Personalized Content
A detailed description of the ideal customer based on research is called this.
Customer Profile
This person both makes and shares content on social media.
A creator
These ads are “one-size-fits-all” and are not targeted to any specific group.
Generic ads
Data on what products customers bought and when is called this.
Sales Data
A word or phrase following a # used to group similar content is called this.
Hashtag
When customers continue to buy from the same company repeatedly, this is the result.
Brand Loyalty
When content spreads quickly and widely across the internet, it is said to be this.
Viral
Dividing a market into smaller groups based on things like age or interests is called this.
Segmentation
The process of gathering information about customers and the market is known as this.
Market Research
This ability helps someone think clearly, question information, and make smart decisions online.
Critical Thinking
A company that sells high-priced, high-quality products is referred to as this.
Luxury Brand