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What is the definition for Association?
Using images (like a cartoon character or a American flag), in the hope you'll transfer your good feelings about the image to the product.
What is the definition of Hype?
Using words like amazing and incredible make products seem really exciting.
What is the definition of Sales and price?
Showing or announcing a discounted price can make a product look better.
What is the definition of Call to action?
Telling you what to do, ''Buy today!'' or "Vote now"- removes all doubt about next steps.
What is the definition of Must-have?
Suggesting that you must have the product to be happy, or popular, or satisfied.
What is the definition of Sense Appeal.
Using sights and sound to appeal to your senses: sight, touch, taste, etc.
What is the definition of Claim?
Informing you about how the product works or helps you.
What is the definition of Fear?
Using a product to solve something you worry about, like bad breath.
What is the definition of Special ingredients?
Promoting a special ingredient may make you think the product works better than others.
What is the definition of Game and Activity?
Putting a commercial into the form of a game can be fun way for you to get to know more about a product and spend more time with it.
What is the definition of Prizes, sweepstakes, and gifts?
Using a chance to win a prize to attract attention.
What is the definition of testimonials and endorsements?
Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
What is the definition of Humor?
Using ads that make you laugh can catch your attention and be memorable.
What is the definition of Repetition?
Repeating a message or idea so you remember it.