Product Power-Ups
This is the main item a customer buys, like a phone.
Basic Product
A company’s name, logo, or symbol that identifies its products.
Brand
The path a product takes from the maker to the customer.
Channel of distribution
What do we call the usefulness a product has because it satisfies a need?
Economic utility
A building where goods are stored until needed.
Warehouse
What do we call extra features added to improve a product, like a better camera?
Enhanced product.
Nike’s swoosh is an example of this.
Brand logo
Buying shoes directly from Nike’s website.
Direct distribution
A product that is available when and where you need it provides this kind of utility.
Time and place utility
A warehouse that quickly sends products to stores or customers.
Distribution center
Apple sells iPhones, iPads, and Macs. What term describes this full range.
Product assortment
Helps customers recognize and trust a company’s products.
Brand identity
Businesses like wholesalers and retailers who help move products.
Channel members
What type of utility increases when a product is made more affordable or easier to buy?
Possession utility
Shipping using both trucks and trains.
Piggyback service
A warranty or customer support is part of this product layer.
Extended product
Builds loyalty and sets a company apart from competitors.
Strong brand
Walmart tells suppliers how to sell their products.
Administered channel
A product that is changed or improved to better meet customer needs has increased what?
Form utility
Printed codes that show price or stock info.
Bar codes
You’re comparing different iPhone models. What term describes this group of similar products?
Product line
Designing a logo and slogan for a new product. What concept are you building?
Brand
A company combines its retail and delivery systems into one.
Channel integration
When a product is useful, available, affordable, and satisfies a need, it has high what?
Overall customer value
Moving goods in large containers between ships, trains, and trucks.
Containerization