from scratch
to start from zero
Freemium
you give the basic product away for free and then try to upsell features to your customers.
tedious
tedious - boring, monotonous and tiring
To head
to lead or direct
Iterate
code for try something, do it wrong, and try it again in a slightly different way with the hopes of achieving a better result.
brand recall
brand recall - how likely people are to remember your brand, products, and services
To foresee
to predict
Disruptive Technology
sth that completely changes the way society does something (e.g. Uber/Lyft vs. Taxis or Amazon vs. in-store shopping).
aspiring
aspiring - wishing to become successful in a particular type of job
push back
postpone or delay
Advertorials/Advertainment
paid content that is meant to look and feel like a real story or blog post.
lean startup
lean startup - an approach to building new businesses based on the belief that entrepreneurs must investigate, experiment, test and iterate as they develop products
looming/approaching deadline
a deadline that is getting close
Boot-Strapping
using "friends and family" cash to get going.
MVP
MVP - Minimum Viable Product - a version of a product with just enough features to satisfy early customers and provide feedback for future product development