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100

Figurative language that makes comparisons in unexpected ways.

Analogy

100

A position on a topic or issue developed through logic, evidence and appeals

Argument

100

A technique used in an argumentation wherein a writer/speaker acknowledges a point made by the opposition in order to establish understanding of the issue from various angles and enhance credibility

Concession

200

A viewpoint that opposes an author's thesis or claim.

Counterargument

200

The reason an author write about a particular topic

Author's purpose

300
A short narrative that relates an interesting or amusing incident, usually to make a larger point.

Anecdote

300

A particular inclination, feeling, or opinion about a subject that is often preconceived or unreasoned.

Bias

400

A text in which the writer develops and defends a position or debates a topic using logic and persuasion.

Argumentative Text

400

An assertion, position, or arguable thesis about a topic or issue

Claim

500

A persuasive technique used in media messages that appeals to the "everyone is doing it" mentality

Bandwagon Appeals

500

A logical fallacy in which an assumption is made in a definition or argument that includes the very point that one is trying to prove

Circular logic/reasoning

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