Technical
A short bit of text that explains who a user is.
Bio
A piece of content that employs video to tell a story or report on information.
An instance in which a user includes someone else's @username in their post/tweet to attribute a piece of content or start a discussion.
Mention
A term to describe marketing or advertising material that employs a sensationalized headline to attract clicks.
Clickbait
Super fans and loyalists who engage with a brand because they truly love it and will take action if asked.
Brand Advocates
The term used to describe someone’s social media username.
A handle
The act of delivering content over the internet in real-time.
Live-Streaming
Private conversations between two parties
Direct messages
An online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database.
Retargeting
A social media user who can reach a relevant audience (large or small) and create awareness about a trend, topic, company, or product.
Influencer
The most talked about topics and hashtags on a social media network. These commonly appear on networks like Twitter and Facebook and serve as clickable links in which users can either click through to join the conversation or simply browse the related content.
Trending Topic
Individual, unique number of users that have viewed your social media posts.
Reach
Used on a variety of social networks as a way to annotate a message.
Hashtag
Content -- blogs, videos, photos, quotes, etc. -- that is created by consumers.
User-Generated Content
A tactic used by brands to deliver different content to its users based on their geographical location. It also enables brands to create specific messaging and content to exclusively relevant audiences.
Geotargeting
A free URL shortening service that provides statistics for the links users share online. It is popularly used to condense long URLs to make them easier to share on social networks.
Bitly
Refers to a way in which marketers and advertisers keep track of every time an ad is "fetched" and counted.
Impressions
A common social media metric used to represent the number of times a visitor clicks through divided by the total number of impressions a piece of content receives.
Clickthrough Rate
Refers to content on social media platforms that disappear after a set period of time. This type of content is seen most frequently on Facebook, Instagram and Snapchat.
Ephemeral Content
What is the difference between an Emoji and a Emoticon?
Emojis act as visual cues in everyday life when the written word just doesn’t cut it.They include pictographs of faces, objects and symbols.
Emoticons are punctuation marks, letters, and numbers used to create pictorial icons that generally display an emotion or sentiment.
A URL service which is endorsed by programs such as Hootsuite. The site allows you to shorten long website addresses for tidier, shortened post lengths
Nothing you see on social media is an accident.
Social Media Algorithm
A popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.
Engagement Rate
Refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, purchasing tickets, etc.).
Conversion Rate
What is the difference between a community manager and a social media manager?
The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.
A social media manager is responsible for being the brand on social media.