Online
Online
Online
Online
Online
100
embedding an ad into a web page
What is banner ads?
100
More interactive banner ad that includes animation or video
What is rich media ads?
100
smaller banner ad normally used to advertise programs used in creating the site
What is Buttons?
100
ads that display in a new browser window either in the front or behind the current browser window
What is pop up front/under ads?
100
advertising using text based hyper links
What is text ads?
200
adding interactive elements to standard HTML sites
What is flash ads?
200
move across a screen or floats above the content
What is floating ads?
200
video games containing advertisements
What is advergames?
200
these are still evolving and have not been that successful – can be used to market a virtual store
What is virtual world?
200
Is considered "junk mail" to everyone.
What is direct mail?
300
ads from companies that may say “brought to you by”
What is sponsored search results?
300
collection of direct links to predefined web pages stored in your web browser- called favorites on internet explorer
What is bookmarks?
300
assists in providing information or a roadmap to the web
What is Guides?
300
embedded in or the entire email is an advertisement
What is E-mail based ads?
300
Search engines give you a big variety of websites to choose from and _____ time.
What is Saves?
400
companies that pay to advertise on certain websites in order to be affiliated or recognized
What is Sponsorships?
400
Enables marketers to target specific groups of customers to get the best results
What is Direct Marketing?
400
which is less expensive? Banner ads or Rich Media ads?
What is Banner Ads?
400
Online advertisement has a ____ audience.
What is BIG?
400
It's most visible to spiders.
What is HTML text?
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