25-29
30-34
35-39
40-44
45-49
100
What is an example of a secondary source of data that a business can obtain internally? A. Trade journal B. Sales report C. Government web site D. Magazine article
What is B. Sales report?
100
What question does establishing a sampling plan for a research project answer? A. What type of product to study B. How many people to survey C. When to conduct an interview D. Why the issue is important
What is B. How many people to survey?
100
How could a business use marketing-research data it has gathered about the average age, income, educational levels, and spending patterns of area consumers? A. To identify problems within the business B. To create a mailing list for the business C. To develop a profile of the typical customer D. To establish an appropriate operating budget
What is C. To develop a profile of the typical customer?
100
When a marketing-information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's A. competition. B. situation analysis. C. sales forecasts. D. profitability
What is D. profitability?
100
How can a reciprocal sales arrangement between a buyer and seller create an unethical situation? A. Ethical issues can occur when the reciprocity hurts or eliminates competition. B. Reciprocal sales arrangements usually result when a breach of warranty occurs. C. Ethical issues usually occur when the reciprocity is technological in nature. D. Reciprocal sales arrangements almost always create price discrimination.
What is A. Ethical issues can occur when the reciprocity hurts or eliminates competition?
200
What type of research is intended to obtain detailed data about customers' opinions and experiences? A. Sampling B. Qualitative C. Observation D. Forecasting
What is B. Qualitative?
200
The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias? A. Personal interviews B. Telephone Interviews C. Referral sampling D. Random sampling
What is D. Random sampling?
200
What is an advantage of using secondary data in a marketing-research project? A. Less expensive to collect than primary data B. More up-to-date than primary data C. Less likely to be available to competitors D. More relevant than primary data
What is A. Less expensive to collect than primary data?
200
One advantage to marketing-information managers of using the Internet to do research and gather data is that the process is A. inexpensive. B. restrictive. C. regulated. D. protected.
What is A. inexpensive?
200
Salespeople who moonlight or attend classes on company time are guilty of A. wasting their time. B. unethical behavior. C. violating laws. D. misusing assets.
What is B. unethical behavior?
300
What research approach do businesses often use to test new product ideas? A. Questioning B. Technological C. Recording D. Experimental
What is D. Experimental?
300
When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall. What type of sampling error contributed to this finding? A. Non-response B. Interviewer bias C. Chance D. The way the question was asked
What is C. Chance?
300
Which statement about marketing research problems is true? A. Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched. B. Company decision-makers typically finalize marketing research problems prior to involving marketing researchers. C. Marketing research problems are commonly based on specific research objectives and research instruments. D. Marketing research problems are usually only needed when marketing researchers plan to gather external information.
What is A. Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched?
300
So a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools: A. Presentation software B. A database C. Opt-in e-mail D. A CAD program
What is B. A database?
300
One way a business can help its salespeople demonstrate ethical behavior in selling situations is by A. developing sales quotas. B. establishing gift-giving guidelines. C. making price deals. D. requiring reciprocity
What is B. establishing gift-giving guidelines?
400
What type of research would a business conduct if it wanted to identify potential issues or opportunities? A. Descriptive B. Experimental C. Exploratory D. Causal
What is C. Exploratory?
400
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use? A. Cluster B. Proportionate C. Stratified random D. Simple
What is D. Simple?
400
What is a benefit of having managers and researchers "on the same page" about the marketing-research problem? A. It allows the two parties to avoid establishing research objectives. B. It keeps the business from wasting resources. C. It ensures favorable results from the study. D. It improves the business's market share.
What is B. It keeps the business from wasting resources?
400
Which of the following is a technology tool that allows a business to observe a customer's Internet activities: A. Spam B. Hyperlink C. Cookie D. Host
What is C. Cookie?
400
Hotel supply salespeople who give expensive gifts to customers in an attempt to obtain their business are often considered guilty of A. violating local laws. B. overstating expenses. C. accepting bribes. D. unethical behavior
What is D. unethical behavior?
500
A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use? A. Exploratory B. Causal C. Descriptive D. Experimental
What is C. Descriptive?
500
What is the most signigicant reason why marketing research is important to businesses? A. It makes competitors take notice of the business. B. It improves financial management. C. It contributes to business success. D. It helps the business to base decisions on opinions
What is C. It contributes to business success?
500
Which situation is an example of SUGGING? A. A salesperson offers a customer the opportunity to try an expensive product free of charge. B. A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product. C. A marketer tells a customer that s/he is conducting research and then begins a sales pitch. D. A business promotes a product by sending samples to its customers without authorization.
What is C. A marketer tells a customer that s/he is conducting research and then begins a sales pitch?
500
Which situation demonstrates ethical behavior in selling? A. Tom tells Mrs. Smith she can save $100 by purchasing a vacuum cleaner without the carpet attachment because she has hardwood floors. B. Mrs. Thompson tells John she cannot give him a raise, so he should claim additional expenses on his monthly expense account to make up for it. C. Ron tells the customer she can save an additional $25 if she makes her check out to him instead of the company. D. Mayhew's raises prices on its clothing prior to a 25%-off sale so customers can feel good about the amount of money they are saving.
What is A. Tom tells Mrs. Smith she can save $100 by purchasing a vacuum cleaner without the carpet attachment because she has hardwood floors?
500
Taking a client golfing is usually acceptable, as long as A. the salesperson does not talk about business during the outing. B. the business relationship does not include awarding a contract. C. the golf excursion lasts no longer than three hours. D. the salesperson spends no more than $100.
What is B. the business relationship does not include awarding a contract?
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