VOCATS
VOCATS
VOCATS
VOCATS
VOCATS
100
An example of an external factor that affects promotion
What is Government regulation of ads
100
What would be used to promote special sales events only to customers who live in a specific location?
What is Suburban newspapers
100
In which stage of a product's life cycle do promotional activities focus on differences between competing products?
What is Growth
100
Which advertising message reinforces the concept of materialism?
What is You can increase your social status by purchasing this product
100
What describes the relationship of promotion and marketing?
What is Interrelated
200
How does promotion benefit customers?
What is Helps them to select appropriate products
200
The most important benefit that magazine advertising offers to an advertiser is its ability to?
What is target a particular group of consumers
200
What form of promotion is generally emphasized for complex, technical products sold to industrial users?
What is Personal selling
200
What is new technology enabling businesses to create that is impacting the promotion function?
What is Individualized messages
200
What is a benefit to businesses of positive word-of-mouth communication?
What is Increased sales
300
Why are promotional media such as newspapers and television referred to as mass media?
What is They reach a lot of people at the same time
300
What advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
What is Direct mail
300
How do competing businesses within the same industry usually react to each other's promotional mixes?
What is By playing follow the leader
300
How have technological advancements enhanced a small business's ability to promote its products?
What is Information can be communicated by more venues, and messages can be customized
300
What best describes the goal of amplified word-of-mouth?
What is Providing information to activists to share with others
400
An example of out-of-home media?
What is An electrical sign located in a high-traffic area
400
What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper?
What is Product promotion
400
What is an example of publicity?
What is Company news release
400
Why are there specific guidelines for advertising to children?
What is Children are impressionable, and the wrong kinds of advertising can affect their development
400
What is a common thread among all direct advertising strategies?
What is They intend to motivate the consumer to take action
500
What is a print promotional medium?
What is Shoppers' guide
500
What is an objective of institutional advertising?
What is To demonstrate the organization's role in community affairs
500
What is an example of advertisement stereotyping ?
What is A television commercial depicts a woman mopping the kitchen with a new floor cleaner
500
Which statement is true about regulating international promotional activities?
What is A business must understand that the laws governing promotional activities vary by country
500
What is an example of a successful direct-response advertisement?
What is A person orders an exercise machine by telephone after viewing an infomercial
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