Definitions
What is Public Affairs?
Public affairs is a subset of public relations that focuses more on non-corporate publics and stakeholders, largely concerning themselves with governmental and political issues.
What was the campaign based around?
‘the human needs that emerge in time of fear.
What did this campaign achieve as far as Covid-19 numbers?
Low numbers of Covid-19 cases
What is Crisis Communication?
Crisis Communication is an aspect of Public Affairs. As public affairs is a subset of public relations that’s concerned with government and policy.
Jacinda Arden is the ________
What is Crisis Managment?
Managing public perception and building trust in the government during a time of crisis
What slogan did the Prime Minister create for her campaign for Covid?
“Go hard, and go early,”
What percentage of campaign awareness was achieved?
97%
What are the similarities of Public relations and Public Affairs?
both are concerned with the way a company, brand, organization, etc. appears to their publics.
Jacinda Ardern's main focus while communicating through crisis communication
Ethics
What is OECD?
Organisation for Economic Co-operation and Development
Help people understand what was going on, hear and respond to people’s worries, and lift their spirits in unprecedented times
OECD Members
What do most public affairs campaigns deal with?
current events or policy issues
Jacinda Ardern served as the ____ Prime Minister
40th
What is Community engagement?
Community outreach with the goal of building trust and a sense of connection between the community and the people in charge of it
Who led the daily briefings that kept New Zealand up to date with new Covid information?
Jacinda Ardern
What percentage of people trusted the government regarding Covid-19?
88%
Public Affairs is a subset of _______
public relations
Her government actions saved presumably _______ Lives.
80,000
What are advocacy campaigns?
Gathering support for specific public opinions or stances on political issues
What two languages was Covid-19 updated information posted in?
English and Maori
What was the outcome of the relationship between publics and government?
Effectively increased relationship between both
What does public affaisrs help the government and political organizations do?
build better relationships with each other and with the public
New Zealand's had ______ cases and only _____ deaths during Jacinda's reign as Prime Minister.
1709 cases & 25 deaths