Tomorrow’s Driving Experience
Showroom Innovations
Manufacturing Benefits
Interior Car Parts
Exterior Car Parts
100

What technology allows customers to explore cars in 3D?

Virtual Reality (VR)

100

How do showrooms change with VR technology?

They replace rows of cars with empty stages for immersive exploration.

100

How does VR save money in the production process?

By reducing the need to build physical prototypes for evaluation.

100

What instrument displays the vehicle's speed?

the Speedometer

100

What is the flat piece that displays the vehicle's registration number?

the license plate

200

What high-resolution headsets are commonly used?

Oculus Rift and HTC Vive

200

What can clients customize in the virtual showroom?

They can change both the exterior and interior design of the cars.

200

What is the purpose of Ford’s immersion Lab?

To develop highly detailed virtual models for design evaluation.

200

What part allows the driver to change gears?

the Gear Lever

200

What part of the car protects it from minor collisions?

the bumper

300

What company partnered with Audi to develop virtual showrooms?

ZeroLight

300

What does VR allow customers to see under the hood?

It allows them to explore the inner workings of the engine.

300

How does BMW use VR for safety testing?

They crash-test virtual models in various scenarios before physical production.

300

Which pedal is used to control the acceleration of the car?

the gas pedal

300

What covers the engine compartment of the car?

the hood

400

How does VR help with car design before physical prototypes are built?

It allows for the evaluation of different configurations and designs early on.

400

How does VR improve customer experience compared to browsing a website?

It provides an immersive and interactive experience of the car.

400

What creative freedom does VR offer engineers?

It allows them to explore new design options without physical constraints.

400

What part helps the driver and passengers stay comfortable while driving?

the Seat

400

What is the rear storage compartment of the car called?

the trunk

500

What is one benefit of using VR for upcoming vehicle models?

Customers can explore upcoming models in greater detail than simply browsing a website.

500

What does a virtual showroom replace in traditional showrooms?

It replaces physical displays of parked cars.

500

What type of models does Ford develop in VR?

Highly detailed virtual models for evaluating different configurations.

500

What component is used to disengage the engine from the wheels?

the Clutch

500

What element allows air to flow to the engine?

the grill

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