Tomorrow’s Driving Experience
What technology allows customers to explore cars in 3D?
Virtual Reality (VR)
How do showrooms change with VR technology?
They replace rows of cars with empty stages for immersive exploration.
How does VR save money in the production process?
By reducing the need to build physical prototypes for evaluation.
What instrument displays the vehicle's speed?
the Speedometer
What is the flat piece that displays the vehicle's registration number?
the license plate
What high-resolution headsets are commonly used?
Oculus Rift and HTC Vive
What can clients customize in the virtual showroom?
They can change both the exterior and interior design of the cars.
What is the purpose of Ford’s immersion Lab?
To develop highly detailed virtual models for design evaluation.
What part allows the driver to change gears?
the Gear Lever
What part of the car protects it from minor collisions?
the bumper
What company partnered with Audi to develop virtual showrooms?
ZeroLight
What does VR allow customers to see under the hood?
It allows them to explore the inner workings of the engine.
How does BMW use VR for safety testing?
They crash-test virtual models in various scenarios before physical production.
Which pedal is used to control the acceleration of the car?
the gas pedal
What covers the engine compartment of the car?
the hood
How does VR help with car design before physical prototypes are built?
It allows for the evaluation of different configurations and designs early on.
How does VR improve customer experience compared to browsing a website?
It provides an immersive and interactive experience of the car.
What creative freedom does VR offer engineers?
It allows them to explore new design options without physical constraints.
What part helps the driver and passengers stay comfortable while driving?
the Seat
What is the rear storage compartment of the car called?
the trunk
What is one benefit of using VR for upcoming vehicle models?
Customers can explore upcoming models in greater detail than simply browsing a website.
What does a virtual showroom replace in traditional showrooms?
It replaces physical displays of parked cars.
What type of models does Ford develop in VR?
Highly detailed virtual models for evaluating different configurations.
What component is used to disengage the engine from the wheels?
the Clutch
What element allows air to flow to the engine?
the grill