What kind of strategy did Wal*Mart implement when negotiating with other vendors?
A no nonsense negotiation strategy
100
Name 2 of Wal*Marts direct competitors
Target, Kmart, Price Club, Welco etc.
200
Which do you prefer; Target or Wal*Mart?
open ended
200
What was their key positioning strategy geographically?
isolated small rural areas
200
What was their pricing strategy in isolated areas versus areas surrounding competitors?
Merchandise was priced higher in isolated areas where there was no direct competition.
In areas where their competitors were also located Wal*Mart would lower their prices in order to maintain a sustainable competitive advantage.
200
What company did Wal*Mart initially utilize the Electronic Data Interchange (EDI) with?
Procter & Gamble
200
Give an example of one of the thousands of lawsuits Wal*Mart has faced throughout the years.
Examples include but are not limited to;
-underpriced Pharmaceuticals
-gender/race discrimination case
-employees suing for unpaid wages
300
Name 2 types of Stores under the Wal*Mart brand name.
Supercenters, Discount Stores, Sam's Club, etc.
300
What was their key positioning strategy within the market?
low discount retailers/ warehouses etc.
300
What was their strategy in regards to supplier relationships?
**hint page 7 in the case
Turning supplier relationships into partnerships
-P&G example
300
What technique did Wal*Mart use to transfer their inventory more efficiently?
**hint look on page 7 of the case
Cross Docking
300
What is the silver bullet of "best practices"?
The silver bullet is allowing someone to copy you
400
Professor Fogarty has a stake in the farm club team associated with the BLANK baseball team.
The Cleveland Indians
400
Glass believed if his employees didn't think BLANK then they were working for the wrong company.
**hint page 14 in the case
Internationally
400
In the case Wal*Mart changed their slogan from WHAT to WHAT as part of their marketing strategy? **hint the answer is in the merchandising section**
"Always the low price-Always"
to
"Always low prices-Always"
400
What type of store did Wal*Mart try to implement unsuccessfully?
Hypermarket; they discovered it was just too big
400
What are some of the main issues Wal*Mart ran into once they became the top dog in their industry?
-lawsuits
-reluctance from customers more specifically in small rural areas
-etc.
500
As of January 1994 what state had the most Wal*Mart discount stores?
Texas
500
What were the two prime growth vehicles that Glass & Soderquist claimed were the most important?
**hint look on page 1 of the case
Supercenters & International Expansion
500
What did Walton believe was the most important ingredient in Wal*Marts success?
The way the company treats its associates
500
How did Wal*Mart revolutionize the use of satellite systems?
Wal*Mart used satellite systems to enable managers to learn immediately what merchandise was moving slowly and thus avoid overstocking & deep discounting.
500
Compared to competition Wal*Mart consistently had better margins.
True or False.