Around the World!
TRUE or FALSE- Walmart entered Mexico through a joint venture.
TRUE
In which country did Walmart launch its first international market?
Mexico
TRUE or FALSE- Walmart’s core strategies include pricing, convenience, and adapting to different cultures.
TRUE
In this country, most customers arrived to Walmart by bus, making their large U.S. style parking lots unnecessary.
Mexico.
What percentage of Walmart’s stock price were estimated to come from international business?
Around 40%
Walmart entered this country in 1994 by acquiring 120 Woolco stores.
Canada
What year did Walmart start expanding internationally?
1991
What does EDLP stand for?
Everyday Low Prices
Walmart struggled in this country because consumers associated low prices with low quality.
Japan.
What competitive advantage focuses on reducing costs and increasing supply chain efficiency?
Operational efficiency
Walmart lost about $1 billion before exiting this country in 2006.
Germany
Walmart’s low-price model conflicted with what type of pricing system in Brazil?
Periodic discount and markup cycles
What strategy allowed Walmart to expand into international markets more quickly and reduce risk?
Using acquisitions or joint ventures with local companies
Korean consumers preferred what type of store layout compared to Walmart’s U.S. big-box format?
City-centered stores with different layouts/presentation
What is the biggest predictor of whether Walmart fails or succeeds in a new country?
Cultural Adaption (understanding local consumer behavior)
Walmart partnered with JD.com and heavily invested in e-commerce to compete in this country.
China
In 2006, Walmart exited Germany and one other country. Name the Country.
South Korea
What entry method involves partnering with a local company?
Joint Venture
German consumers disliked what “friendly” Walmart practice?
Store greeters / excessive smiling / forced friendliness
What is globalization strategy?
Expanding and operating across multiple countries
Walmart acquired a majority stake in Seiyu but eventually exited this country in 2020.
Japan
By 2013, Walmart was operating how many stores in Mexico?
2000+
What are the two main strategic approaches companies must balance globally?
Standardization and adaptation
What issue did Walmart face in Argentina due to local competition?
Competitors like Carrefour better understood local consumer behavior
What is the biggest lesson from Walmart’s global experience?
Adaptation to local culture is essential for success