Background and Expansion
What is Walmart's pricing strategy?
Everyday Low Prices
What entry strategy was used for Brazil, Mexico, and China?
Joint Venture
Competitors such as Shinsegae and consumers preferring luxury over low prices caused Walmart to exit what country?
South Korea
What country was Walmart's first international market?
Mexico
The acquisition of what company helped Walmart enter the United Kingdom?
Asda
Walmart's EDLP model initially struggled in Japan due to what Japanese assumption?
Associated low prices with low quality
Who founded Walmart in 1962?
Sam Walton
What was the only country Walmart entered organically?
Argentina
What were the two main reasons that resulted in Walmart leaving Germany?
Cultural differences and consumer loyalty
What year did Walmart began expanding internationally?
1991
What did Walmart do to capitalize on localization in Central America?
Allowed stores to keep their local branding.
In hopes to adapt culturally what approach did Walmart take that ended up backfiring in the Chinese market?
Gave store managers significant control and authority
The United States, United Kingdom, and Mexico accounted for what percentage of the company's sales?
85%
What product did Walmart emphasize that helped overtake competitor Metro and become the third largest retailer in Canada?
Groceries
What was one misstep Walmart made when first entering Mexico?
Providing U.S. style parking lots