Market Research
What is the main goal of market research?
To understand the customers' needs and opinions.
What does deadline mean?
The final date something must be finished by.
What's the capital of Japan?
Tokyo
What color is the "M" in McDonald's logo?
Yellow
Which animal can't jump?
Elephant
What's the difference between primary and secondary research?
Primary = collect new data directly. Secondary = existing data already collected (desk research).
What is a target audience?
The group of people a company wants to reach.
Which country is famous for K-pop?
South Korea
What's the most popular drink in the world after water?
Tea
Which animal can change color to blend with its surroundings?
Chameleon
What is a focus group used for?
To gather feedback from small groups of people for a new product or service.
What does it mean to launch a product?
To introduce it to the market for the first time.
Which country's flag has a maple leaf on it?
Canada
What country invented paper?
China
Which body part(s) never stops growing throughout your life?
Nose and ears.
What does qualitative research study?
Opinions, feelings, and reasons -- not numbers.
What's a brand image?
How customers see and feel about a brand.
In which country would you find Machu Pichu?
Peru
What animal can sleep for three years?
Snail
Which animal can slow its heart beat to around 2 beats per minute while diving?
A whale
What is the purpose of a sample size?
To represent a larger group without interviewing everyone.
What does it mean to go viral?
To become very popular online very quickly.
Which country is known as "the Land of the Rising Sun"?
Japan
What's the only food astronauts can't eat in space because it makes crumbs?
Bread (they eat tortillas instead)
What creature has fingerprints almost identical to humans?
Koalas