What is Broad, Modified Broad, Phrase, Exact, Near Match, Negative
200
Amount of bid adjustments that can function at a time
What is 1 bid adjustment
200
Conversions needed for Conversion Optimizer
What is 15 Conversions in the last 30 days
200
Keyword & Adgroup level setting
What is CPC
200
Match type "Near Match" attaches to
What is Phrase and Exact
300
Levels you can change your bids
What is Ad Groups, Keywords, Managed Placements
300
Targeting settings available on display campaigns
What are Display Keywords
-Placements
-Topic
-Interest & Remarketing (user behavior and user settings decide interests)
-Gender
- Age
300
Components of Quality Score
What is Performance History, Relevance, Landing Page Quality
400
Difference between target & Bid and Bid Only
What is Target & Bid will only show the ad when all settings match, ie Keywords and Interests match. Bid will show to Interests with Keywords as well as all keyword matches
400
Settings made at Adgroup level
What is
- Set different CPC’s (will be default for all keywords until individually changed at Keyword level)
- Ads
- Keywords
- bids
500
Settings made at the campaign level
What is
- Set daily budget & bid type
- Location and language targeting
- Network options - search and/or display (video in network)
- Start and end dates
- Devices