LocationFX
WeatherFX
Pop Weather
Programmatic
IBM
100
These small hardware devices use Bluetooth to seek out apps and send relevant messages to shoppers' phones as they pass by.
What are Beacons?
100
This type of trigger is based on research in medical journals connecting weather with various ailments.
What is a Symptom trigger?
100
This popular children's song was originally released in 1939 recordered by Jimmie Davis and Charles Mitchell but was later covered by a long list of famous singers including Nat King Cole, Aretha Franklin and Johnny Cash.
What is You are My Sunshine?
100
Typically advertisers purchase digital advertising within these two buckets.
What is Programmatic (non-guaranteed) and Direct (guaranteed)
100
She is the current Chairwoman, President and CEO of IBM, and the first woman to head the company.
Who is Ginni Rometty?
200
The amount of decimal places The Weather Company uses to have accurate location targeting.
What is 5?
200
This could help a client dynamically adapt creative for their digital out-of-home advertisements or QSR digital menu boards.
What is the WeatherFX Data API?
200
This movie, released in 1996, featured a destructive weather phenomenon and starred Bill Paxton and Helen Hunt.
What is Twister?
200
The group within an agency holding company usually providing Programmatic managed services.
What is an Agency Trading Desk or ATD?
200
It is a technology platform that uses language processing and machine learning to reveal insights from large amounts of unstructured data.
What is IBM Watson?
300
Arguably the most accurate and precise way of collecting a location fix.
What is GPS?
300
The default for this attribute of a forecast relative condition trigger is 0-3 days but it can be customized to anything between 0-8 days.
What is TLAW or "the look ahead window?"
300
VIDEO DAILY DOUBLE
What is Greased Lightning?
300
This piece of data stores information about a user that contains web behaviors and can allow an advertiser to target a specific audience when buying programmatically.
What is a cookie?
300
This is the year IBM was established as Computing Tabulating Recording Company.
What is the year 1911?
400
In today's mobile world, this is how often our forecast models are now run.
What is every 15 minutes?
400
This trigger is based on varying levels of normalized weather conditions to encompass how the weather “feels”
What is a Relative Condition Trigger?
400
This 1982 song by The Weather Girls, became an international hit, selling over 6 million copies worldwide.
What is It's Raining Men?
400
These are negotiated deals that are usually between one buyer and one seller for high-value inventory or publisher data.
What is a PMP or Private Marketplace Deals?
400
IBM has made more strides in this industry than any other tech company.
What is healthcare?
500
This is the best kind of targeting for an oddly shaped building such as an auto dealership + auto lot.
What is polygon targeting?
500
This is the process of cleansing non­representative anomalies (e.g., major storms) from data to ensure that it represents a more accurate average and doesn’t assign undue weight to one­time occurrences
What is data normalization?
500
This SyFy channel cult classic was a breakout hit that resulted in several sequels and a documentary about the series.
What is Sharknado?
500
These enable real time bidding targeting by advertiser, publisher or third-party data.
What is a DMP or Data Management Platforms
500
Reading Urban Dictionary taught Watson how to do this.
What is swear/curse?
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