True or False?
The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales. True or false?
True
If 100 people visit your site and 2 make a purchase, what is your conversion rate?
2%
A ____ rate is the percentage of website visitors who complete a desired goal, such as a purchase or form submission.
Conversion
This test shows users a landing page for 5-seconds and then questioned about what they observed from the page.
Five-second test
Bounce rate of a website is 90%. People leave fast. What could be the reason for a problem like this?
Slow load speed, intrusive ads/pop-ups, low-quality content, Bad UX/UI
“Sessions” is a metric that tells you how many different people visited your site. True or false?
False.
This is the definition of a “user”. A session refers to how many visits your site had (even if the same person came back).
New visitors convert at 1%. Returning visitors convert at 8%. Who’s more valuable?
Returning visitors
A ____ rate is the percentage of visitors who leave your site after viewing only one page, indicating initial interest or relevance
Bounce
This test shows user engagement by tracking where users spend most of their attention (clicking and scrolling).
Heat mapping
Mobile bounce rate = 80%, Desktop bounce = 30%. What might be wrong?
Site might not be mobile-friendly
Exit pages measure how far users scroll on a page. This metric helps assess content consumption and identify where user attraction drops off. True or false?
False.
This is the definition of "scroll depth". Exit pages are defined as the last pages a user visits before leaving a site.
If most of your traffic comes from Google Search, what does that mean is working?
SEO
An average ___ duration is the amount of time a user spends on your website per visit, reflecting content engagement.
Session
This test is focused on creating a landing page that leads to a call to action (such as, buy now, subscribe, etc..)
Conversion-centered design
You notice that your paid search campaigns are driving lots of clicks, but the average session duration is under 10 seconds and the conversion rate is 0%. What could be going wrong?
Misleading ad copy, wrong keyword targeting, poor landing page experience