ELEMENTS
CONTENT
COLOR
IMAGES
MISC
100

Is the repetition of one or more design elements

RHYTHM

100

Can be achieved by applying a consistent theme, which includes: − font selection − color − layout design and this

Logos and Navigation Buttons

100

Should have the same scheme throughout the web page

COLOR
100

Should not be placed on a page if they are large or take a long time to download

GRAPHICS
100

Should always be clear and readable

FONT

200

Is the act of duplicating an item throughout a piece

Repetition

200

make sure the layout is predictable and composed of similar and consistent design aspects

CONSISTENT LAYOUT

200

Requires careful consideration or else text is not easily read

CONTENT DELIVERY COLOR SCHEME

200

Is a commonly used file format to display pictures and other graphics on the web

JPEG
200

should be in the same spot each time

LOGOS

300

Is the center of interest

EMPHASIS

300

Provides the ability to quickly adapt to the layout of a page by only making minor formatting changes from page to page

CONTENT DELIVERY CONSISTENCY

300

Should not be displayed in these colors

BRIGHT
300

Is limited to 256 color mode

GIF 

300

are the site’s main content areas

NAVIGATION

400

Breaks an image into thirds − known as the “rule of thirds”

BALANCE

400

Contain a set of rules for formatting information in a document

CASCADING STYLE SHEETS (CSS)

400

find a professional color scheme for these colors.

SUBTLE

400

Can also be effective in displaying a message if displayed correctly

ANIMATED GRAPHICS

400

Should be structured so it is easily scanned

WEB PAGE MATERIAL 

500

Is the arrangement of opposite elements

CONTRAST

500

Requires the page designer to stay consistent with design aspects such as font, color scheme, headings, navigation buttons, etc.

CONTENT DELIVERY CONSISTENCY

500

be sure the colors do this to each other

COMPLEMENT

500

Is the open or blank space between design elements on a page (not always white)

WHITE SPACE
500

Is a visual of the layout of the site

SITE MAP

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