Key Vocabulary
This is the main entry page of a website
Homepage
Amazon is the most famous example of this type of website.
E-Commerce
The arrangement of all visual elements on a webpage.
Layout
This model is when businesses sell directly to consumers
B2C
Platforms like Etsy or Fiverr where buyers and sellers connect.
Marketplace
This measures how a person feels while navigating a site.
User Experience
A local photographer’s portfolio would be considered this type of site
Service/Portfolio site
Empty space that makes content easier to read
White Space
This model is when businesses sell to other businesses
What is B2B
A store that focuses on selling just one unique product
Single-Product Store
This is a prompt that encourages users to take a specific action.
Call To Action CTA
A nonprofit site that shares updates and missions is this type.
Informational website
The order in which the eye notices elements.
Visual Hierarchy
Alibaba is an example of this e-commerce type.
B2B
Dollar Shave Club or Spotify Premium are examples of this model
Subscription Service
When a user takes an action you want (like buying or signing up), it’s called this
Conversion
These are the three main types of business websites we studied
Informational, Service, E-Commerce
How usable a website is for all people.
Accessibility
This model is when consumers sell directly to other consumers
C2C
Hydro Flask built its early reputation around selling just one of these
Water Bottle