Webstore Basics
Pop-Up Store, Redemption Store, and Company Store are examples of this.
What are the main webstore options/types?
This store is best for clients who want to allow employees to select an item or gift from a pre-determined item selection.
What is a redemption store?
This helps cover platform hosting and internal labor—and also filters out clients who may not have the budget to run a successful store.
What is the webstore set‑up fee?
This needs to be fully completed, reviewed, and signed off on before a webstore is created.
What is Store Set-Up Spreadsheet?
This may be waived if a client has an annual sales volume over $50k.
What is a set-up fee?
These can be found In the PI Resources page “quick reference guide” or the sales bar under “sales ops tools”.
Where do I look for resources concerning webstores?
This store is open for a short period of time and orders are batched and produced once the site is shut off.
What is a pop-up shop?
A client insists their store have no setup fee, but they’ve never ordered before and have uncertain volume. What should this signal to a consultant?
What is a potential risk that the store will not generate sufficient revenue?
This must be created before a webstore can be set up, serving as the anchor for costs, attachments, and internal communication.
What is a Syncore order?
Keep this above 35% or you’ll be speaking to the boss!
What is the average margin for a store?
Use these to give clients an example of what their site could look like.
What are Demo Websites?
This store is the most complex and offers a variety of customization options based on the client’s needs such as manager approvals, account balances, and inventory controls.
What is a company store?
If a client demands price matching that drops margin below standard, consultants can protect profitability by using this strategy.
What is offsetting lower-margin items with higher margins elsewhere in the store?
This document is required on any long term stores to help prevent errors, clarify roles, and allow others to step in if needed?
What is a Standard Operating Procedure (SOP)?
These include shipping, fulfillment, storage, drop shipping + taxes.
What are additional costs to consider when quoting webstores with a client?
Client is expecting about 10 people to order off the site with a total sale of $500.
What is a bad use case for a webstore?
Orders are placed on as they come in, no batching or bulk purchases.
What is an on-demand website?
A client wants inventory tracking, multiple logo choices, manager approvals, and automated shipping calculations. Based on your internal options, what type of store should you recommend?
What is an Advanced company store (Brightsites)?
Four internal people must sign off on the webstore order spreadsheet, each verifying areas like platform setup, artwork compatibility, fulfillment, and payment configuration.
Who are Paul, Angie, Jamie, and Steph?
These stores have no set-up fees, maintenance fees, or order fees.
What are GIVEE + ADG VOPZ stores.
15 items, each additional item is a $20 set-up fee.
How many items are included in a webstore set-up?
Inventory is purchased, stored, and shipped out as orders are placed.
What is a company store with the inventory option?
A rep wants to waive all fees “to win the deal,” but the store’s projected margin averages under 35%. What risk does this create?
What is potential penalties and an unprofitable store?
For consistency and ease of quoting embroidered items through Promotional Images embroidery, webstores automatically use this run charge —plus a flat setup charge.
What is the 48‑piece run rate with a $20 setup charge?
Depending on the store type and payment method, this could be 0, $1, or a percentage upwards of 4% per order.
What are order and credit card fees?