This founder of Google graduated from UofM before moving to California to attend Stanford University.
Who is Larry Page?
100
The first team that will be launching here in Ann Arbor on October 29.
What is the AdWords Express Outbound Team?
100
Percentage of Google's queries that are local focused.
What is 20%?
200
The other founder of Google along with Larry Page.
Who is Sergey Brin?
200
The number of activations expected per rep per week on the AdWords Outbound Team.
What is at least 1 activation per rep per day.
200
The first step that a customer needs to do if they don't have a website and want to sign up for AdWords Express.
What is create a Google Places listing?
300
Google's "motto", as stated in the Founder's Letter.
What is 'Don't be Evil'?
300
The second team expected to launch on December 3, focused on Canadian customers in French and English.
What is the AdWords / AdWords Express inbound team?
300
Describes the type of business you have, whether it's a hair salon, dentist, or a car dealership.
What is an AdWords Express category?
400
The 2 factors that determine Ad Rank in AdWords.
What is Quality Score and Cost-per-Click (CPC).
400
The approximate daily budget that will guide whether a Campaign Builder / Optimizer will get involved.
What is >$20 / day budget?
400
The process for applying promotional coupons in the AdWords Express account.
What is:
New AWX clients can apply coupon in the sign-up process, existing AW users who want to apply a coupon to AWX need to do this via their AW billing tab?
500
The network that allows AdWords advertisers to place ads next to relevant content on publisher's websites.
What is the Display Network?
500
The expected targets for the AdWords outbound team.
What is:
at least 2 activations per rep per week
at least $50-75 average daily spend
45 dials per day and talk time of 3 hours?
500
Three ways for an advertiser to optimize their Adwords Express campaign.
What is
Change/Add Business Category
Change Ad text
Change Budget?