Media and Culture
Books, newspapers, magazines, radio, movies, television, sound recording, and the Internet are all examples of these.
Media industries / forms of mass media
Tuning In to Media asks us to become more thoughtful and critical users of media. This ability is called what?
Media Literacy
The primary market being studied and pursued in The Merchants of Cool is this group.
Teens
This term refers not simply to media content, but to the customs, beliefs, practices, and ways of life shared by a group.
Culture
Tuning In to Media uses news coverage surrounding this man's beating by Los Angeles police as a major case study.
Rodney King
People hired to find influential young people and identify emerging trends are given this very appropriate name.
Cool Hunters
Media companies don't simply create messages. They also need this group to watch, read, listen, click, play, or buy.
Audience
TRUE OR FALSE: Media literacy means assuming that everything in the news is false or biased.
False. Media literacy is about critical examination, not automatic distrust.
The documentary examines this soft-drink brand's effort to become closely associated with hip-hop culture.
Sprite
A television show is entertainment to its viewers—but to an advertiser, all those viewers may also be this.
Potential customers, consumers
Two television stations cover the same event but choose different images, interviews, words, and moments. This demonstrates that news is not simply "found." It is also...
Constructed / selected / shaped
The documentary calls the loud, crude, obnoxious stereotype marketed primarily to teenage boys this
The Mook
TRUE OR FALSE: If audiences have hundreds of media choices instead of only a few, media corporations necessarily have less power.
False: ownership and conglomeration
A 15-second video of an event goes viral. Later, a longer video provides important context that wasn't in the original clip. What Week One media-literacy lesson does this illustrate?
Media messages are selected/constructed, and context matters. (or close enough!)
Media companies study young people, turn what they discover into media and products, young people consume those products, and the companies study them again.
What does Merchants of Cool call this cycle?
A feedback loop