500
You are speaking to a candidate who currently commutes one hour and makes 50 cents more per hour in their current role. Our position is 10 minutes from his home, but does offer 50 cents less per hour. How could we sell the candidate on our job and rate?
He would be saving money by a short commute- less gas money- less wear and tear on the car.
Also, if you actually calculated the cost per year it would be considerable savings.