By the Numbers
Lean Canvas 1
Lean Canvas 2
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Previous Weeks
100

The total amount of money a company takes in from sales during a specific period.

What is revenue?

100

The proposed remedy or cure for the issue identified by a startup.

What is solution?

100

The paths you will take to reach your customers, such as social media, direct sales, or retail stores.

What is channels?

100

These are the things that make an organization special or set them apart from their competition.

What is how?

100

The North Carolina initiative that outlines the essential qualities students need for college and career success, including Empathy and Critical Thinking.

What is portrait of a graduate?

200

Expenses that change in proportion to the amount of goods or services produced, like raw materials or shipping costs.

What are variable expenses?

200

A list of the top 1-3 critical issues your customers are currently facing.

What is problem?

200

The sum of the money required to run the business, including variable and fixed expenditures.

What is cost structure?

200

A non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action.

What is TED or TED Talks?

200

The broad term for educational experiences outside the traditional classroom, such as job shadowing or internships.

What is work-based learning?

300

Costs that remain the same regardless of the level of sales, like rent or annual insurance premiums.

What are fixed expenses?

300

The people or organizations you intend to serve with your product or service.

What are customer segments?

300

The numbers and ratios you will use to track success and measure if your business is making progress.

What is key metrics?

300

This person said, “People don’t buy what you do; they buy why you do it.” 

Who is Simon Sinek?

300

A financial plan used to track income and expenses over a set period.

What is a budget?

400

The money remaining after all expenses are deducted from revenue.

What is profit?

400

The ways your business captures value, such as subscription fees, usage fees, or sales revenue.

What are revenue streams?

400

Something that cannot be easily copied or bought, giving you an edge over competitors.

What is unfair advantage?

400

The purpose, cause, or belief of an organization. This is what an organization wants to start with.

What is Why?

400

The function of a business focused on achieving organizational goals through planning, organizing, staffing, and directing.

What is management?

500

The point at which total revenue exactly equals total expenses, resulting in zero profit.

What is break-even?

500

A single, clear, compelling message that states why your product is different and worth buying.

What is Unique Value Proposition (UVP)?

500

The name of the fictional smoothie business used as an example when learning  the Lean Canvas model.

What is Smoothie Stars?

500

The framework developed by a marketing consultant and author which includes an outer What, a middle How, and an inner Why.

What is the Golden Circle?

500

JA in JA Connect stands for this.

What is Junior Achievement?

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