Google Genius
What is the difference between PPC and LSA?
Payment Model
Placement & Format
Targeting
Setup & Control
Verification
77%
Which Meta platform typically offers best opportunity for the majority of VIIRL's client verticals?
Facebook - Boasts broad, multigenerational appeal
Every ask is a _____
Task
Which Google campaign type requires a website? Why?
PPC -
Google looks at the quality of landing pages too, so a business’s website must be up to par in relevance to the search query.
Which Nextdoor ad level does VIIRL's partnership grant?
Brand Ads
What Meta campaign type is typically recommended for the majority of VIIRL's client verticals?
Retargeting campaigns
Explain VIIRL's Flex Budget
VIIRL’s Flex Budget approach uses Lead Cloud insights and real-time performance data to strategically distribute a client’s advertising budget across platforms.
• Rather than assigning fixed amounts to each channel and leaving them unchanged, VIIRL continuously evaluates where the budget is producing the strongest results.
When one platform is not meeting the desired benchmarks, budget can be shifted to a better-performing channel with greater revenue opportunity.
Background Checks
License & Verification Checks
Business Registration Check
Review Score & Rating Check
Business owners and field workers/technicians who directly service customers in their homes or businesses.
Which other VIIRL partner platform is Nextdoor also partnered with?
Thumbtack
What are some negatives to Meta campaigns?
Expensive, competitive, extensive creative hours needed, continuous optimization required, frequent privacy/policy changes.
Explain how PPC and SEO work together
SEO and paid advertising are most effective when used together as a unified strategy, not as competitors. Paid ads deliver immediate traffic and leads while SEO builds long-term organic growth. PPC provides instant visibility as SEO gains momentum over time. SEO improves website quality and user experience, which can also increase paid ad performance. Paid ad data reveals high-converting keywords that can guide SEO content strategy. Diversify marketing risk instead of relying on a single traffic source.
Which Google campaign type is best for niche business verticals? Why?
PPC - keyword-based targeting, hyper-focused targeting capabilities, broad/exact match.
What type of clients will actually benefit from this platform?
Looking to expand presence
Looking to 'be everywhere'
In a major metro
Has professional images
Creative design hours (bulk or retainer)
Standard = templated, quicker production, less customization options
Plus = fully custom-tailored design, creative mocks pre-development, no templates - full creative control.
Which Google campaign type should a business prioritize?
Smart businesses often run both to dominate the search results page: using LSAs for immediate, high-intent phone calls, and PPC to target broader services and drive highly specific traffic to their websites.
What are the two conversion types available for Nextdoor campaigns?
Click-to-Site
Form Fill/Lead Gen
Unlike traditional or search-based advertising, Meta is an _______-based and ________ advertising network
interest-based, behavioral
What type of prospect audits will VIIRL perform for free?
All available types:
Lead Gen campaigns, websites, SEO