Software & Products
App in Marketing 360 that allows clients to store and manage all of their leads and customer information
CRM
ROI
Return on Investment
The process of improving a website's visibility on platforms like Google to increase organic traffic
Search Engine Optimization (SEO)
Where can you go to find recordings of past MSM meetings?
Mission Control
Who is the CEO who leads the Friday tag ups?
JB Kellogg
Includes 1 blog, 4 social posts, and 1 email on a particular topic
Blitz
ROAS
Return on Ad Spend
Advertising that shows relevant ads to users who have previously visited a specific website or engaged with a brand's content
Retargeting/Remarketing
Where would you go to find how much to charge for a Blitz?
Price List
Who is the Director of Team Dream?
Chad Salz
App in Marketing 360 that compiles all marketing data from multiple platforms like Google Analytics, Google and Meta Ads, and Search Console
Intelligence
Impressions
The number of times an ad or piece of content is displayed.
An AI-driven Google campaign that automatically serves your ads across all Google channels to meet a specific conversion goal
Performance Max
Where would you find a log of emails and task notes on a specific client?
Zoho
Who is the Director of the Marketing Execution Teams (CMS, ASers, etc)
Shania Belden
Marketing 360 Software add-on that leverages an AI and human hybrid model to produce 4 blogs and 8 social posts per month!
CMPro (Content Marketing Program)
Explain Upselling/Cross-Selling
Encouraging customers to buy a higher-value product or additional related products.
Google's Pay Per Lead ad that is only available to certain industries and business verticals and requires background checks
Local Service Ads (LSA)
Where would you go to charge a client for a $1,000 OTS?
BackOffice
Who is the director for the OCs?
Kelsey Darnell
A $59 add-on that enables clients to create profiles and be found on 50+ local sites/apps
Listings Premium
Explain Customer Lifetime Value
The total revenue a business expects from a single customer throughout their relationship.
Second largest search engine in the world in which ads can be run through the Google Ads platform
YouTube
Where would you go to pause or enable ad campaigns across multiple platforms at once?
Ads Pausing
Who is our COO?
Amanda Hoffman