Website Traffic
Visitors from typing the URL directly
Direct Traffic
PPC stands for
Pay-Per-Click
Marketing that leverages trust
Influencers
SEO stands for
Search Engine Optimization
The final goal of all marketing
Conversion
Visitors from Google searches
Search Traffic
Ads that stop working once funding stops
Paid Ads
Main risk of influencer marketing
Reputation Risk
Free strategies that build trust naturally
Organic Marketing
Browsing products online = which step?
Website Engagement
Visitors from Instagram or TikTok
Social Traffic
Paid ads = short-term or long-term strategy?
Short-term
Local bakery + food blogger = example of
Influencer Marketing
Blog posts, guides, and videos are what type of marketing?
Content Marketing
What does ROI stand for ?
Return on Investment