Marketing 1
Percentage and is the proportion of a market that a business has in comparison to its competition.
Market share
Degree to which customers associate a brand with a specific product or service
Brand awareness
This social media platform, known for its short videos, became hugely popular among teens.
Tik Tok
Which movie features a girl named Katniss Everdeen who volunteers for her sister in a deadly competition?
Hunger Games
This artist is known as the "King of Pop."
Micheal Jackson
Variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level
Demographic segmentation
4 P's of Marketing
Product, Place, Price & Promotion
Superhero is known as the "friendly neighborhood" hero.
Spider-Man
This 2008 musical movie is set in a high school where students unexpectedly break into song.
High School Musical
This pop star released the hit single Blinding Lights in 2019.
The Weekend
This is a month-by-month measure of the predicted sales and is used to plan for growth and aid in making informed business decisions.
Sales forecast
PESTLE acronym stands for
Political, Economic, Social, Technological, Legal and Environmental factors.
This K-pop group is known for their massive fan base, the "ARMY."
BTS
This 2008 movie features a love story between a vampire and a human girl.
Twilight
This singer, known for hits like "Sorry" and "Love Yourself," is a Canadian pop star.
Justin Bieber
Commercial law term regarding an exaggerated description of a good or service.
Puffery
3 objectives for marketing in the growth stage
Sales
Market share
Brand awareness
This artist made history with the album Folklore, which won the Grammy for Album of the Year in 2021.
Taylor Swift
This 1995 movie features Alicia Silverstone as a Beverly Hills high schooler named Cher.
Clueless
This band released the album Abbey Road in 1969.
The Beatles
Two types of market resaerch
Primary and secondary
ACCC stands for
Australian Competition and Consumer Commission
This animated show features a family with a dad who works at a nuclear power plant.
The Simpsons
In this 1999 movie, Heath Ledger’s character serenades Julia Stiles with "Can't Take My Eyes Off You."
10 Things I Hate About You
This artist's 2023 video for "Speed Drive" features a fast-paced montage of her cruising through the city.
Charli XCX