Jargon
Neoliberalism
A political model of free market capitalism that favors greatly reduced government spending, deregulation, globalization, free trade, and privatization.
Which three groups does Brash describe as the primary power-holders of post-WWII New York City?
1) The working class (unions and laborers)
2) The corporate sector (Wall St. and Insurance)
3) The real estate sector.
What was the reason people preferred living in Jersey City over living in New York City leading up to 2001?
NYC's real estate prices were really high; NJ's housing and office space was just cheaper
What type of work was done within the Twin Towers?
World trade, finance, and insurance
What decade did the I❤️NY campaign launch?
The 1970s
Urban Branding
The act of marketing the city, through planning and advertisement, as a coherent product
What project, headed by Daniel Doctoroff, does Brash contend was the beginning of the new wave of neoliberal orientation which would eventually culminate in Bloomberg's mayoral campaign?
NYC2012: the bid for NYC to host the 2012 summer olympics
Why did Bloomberg, a businessman himself, decide to raise taxes rather than making budget cuts?
Bloomberg believed that high-quality city services created more value for business than lower taxes did
Relative to finance, insurance, and real estate, how much of NYC's economy depended on manufacturing in the early 2000s?
Roughly half
Where had NYC2012 planned to put their new olympic stadium?
Hudson Yards
W.P.A.
The Works Progress Administration: A New Deal agency which hired laborers and contractors to create jobs during the Great Depression by developing infrastructure
What socio-political trend had journalist Ken Auletta dubbed "the Bloodless Revolution"?
The shift that started in the late ‘70s from prioritizing working class and racial minority-groups’ interests toward prioritizing elite, white-collar interests.
What are the four main factors that go into creating a brand?
1) Who the target consumer is
2) Who the main competitors are
3) How the brand is similar to competitors'
4) How the brand is different from the competitors'
Which two problems does Wallace argue the events of 9/11 unearthed?
Massive wealth inequality and the dangers of lack of diversity in the market
Which alternative name, starting with a "G" is sometimes used to refer to New York City?
Gotham
Managerialism
The application of managerial techniques of businesses and the private sector to the running of other organizations, such as the civil service or political leadership. In other words, idealizing someone who can “run the city like a business.”
For which group of people in the '90s does Brash argue NYC became important, not only as a national center of banking and finance, but as a global center of trade and commerce and as a spot for social and cultural gathering?
The Transnational Capitalist Class (TCC)
What were the changes that Mayor Bloomberg made to rebrand the city into a luxury product?
He pushed for the creation of high-quality, luxury residential and recreational environments, in addition to developing such areas outside of the traditional business districts in places like Downtown Brooklyn and Long Island City.
Besides 9/11, why did Midtown replace Lower Manhattan as the City's center of economic activity?
Midtown had much more direct commuter access by subway than Lower Manhattan had by that point.
What's the name of the water-transportation infrastructure, developed as part of the New Deal, that supplies water to Manhattan?
The Croton Aqueduct
F.I.R.E.
Finance, Insurance, and Real Estate: The top three industries in which NYC currently invests
What reason does Brash give for the fact that Giuliani's administration had "virtually 'no contact'" with the corporate elites of NYC?
Giuliani was already so inclined toward business interests and neoliberal policy that corporations saw little need to interfere.
How was NYC perceived in the late 70s and what were some of the challenges other campaigns had faced in rebranding the city?
In the '70s, many saw NYC as an unfriendly, dirty environment, full of crime and racial unrest. Other campaigns sought to change that perception, but the stock market crash of the early '90s and the 9/11 attacks made that hard to do.
Fewer people qualified for unemployment and many immigrants were denied access to food stamps.
Name the previous five mayors of NYC.
DeBlasio, Bloomberg, Giuliani, Dinkins, and Ed Koch