BUYER'S PERSONA
These are buyers that we want to avoid but also want to convince with our advertising content.
Negative buyers.
Negative buyer is WRONG (the prompt is in the plural)
Digital consumers have short attention span, that is why we should capture and lock their attention immediately. True or False.
True.
It is a fictional profile that represents the personality of our ideal customer/consumers.
Persona
Sally wants to use her “buy 3, get 3 free” coupon at Bath & Body works, but her car is broken in the shop.
Pain Point
Jack just bought a 2025 Honda CRV. He needs insurance but has no idea where to shop.
Awareness Stage
These are hard facts or information about age, gender, education, and other general information
Demographics
OR Socio-demographics
These are places or spots or moments where the customers interact with the brand while researching, learning and entertaining themselves.
Touchpoints
(one word)
These are the challenges that consumers face in everyday life. As advertisers, we offer solutions to these problems or what we call as __________.
Pain points
(plural form is the only accepted answer)
Amy is scrolling through her Ash Trevino and sees a Tik Tok for a new strawberry handbag.
Consideration Stage
4.9 out of 5 (10,000+ reviews)- Seeing this review, I want to buy a new Samsung Dishwasher.
Decision Stage
These are customer characteristics such as lifestyle, values, beliefs, etc.
Word of mouth, physical store, open house, product sampling or tasting are example of non-Internet dependent journey point. They are also known as ...
Physical touchpoints
CRM is important in advertising as it prioritizes the connection between seller, buyer, and advertiser. What is CRM?
Customer Relationship Management
Customer Relation/s Management
Client Relations Management
All my students tell me I need to go to El Jefe or Mi Pueblo for lunch.
Touch Point or Awareness Stage
My new headphones are amazing and I use them every time I walk my dog.
Loyalty Stage
This component of buyer's persona lists down Internet-based activities and preferences of potential customers
Online Behavior
Online Activities
Online Persona
Complete this statement. Digital Customer Journey (DCJ) map coaches us to ensure that our buyers _______ to hard conversion. There are three acceptable answers
3 acceptable answers:
stay on the path
remain on the path
move
Client wants to target college students living in Porac and Bacolor, Pampanga who are optimistic of finishing college and getting a job immediately after graduation. Client is implying that your buyer persona should have these two segments:
Geographics
Psychographics
At lunch I am trying to order Taco Bell but their website won’t accept my payment information.
Pain Point or Purchase Stage
I need to buy an ice maker for the student store and spend the day researching reviews to see which ice maker I want to buy.
Consideration Stage
Stages of the Consumer Journey Map ...
Awareness Consideration Decision Purchase Loyalty
(one point for every correct answer)
(not in particular order)
In the last point of the Consumer Journey Stages, name at least two verbs/actions that buyers can do after satisfactorily consuming a product or service
Any two of the following: review, share, engage recommend, testify, witness, represent
When you visit a store and pose as a different person to gather information, you are doing this ______.
Mystery shopping
Customers feel unsure in this stage.
Consideration Stage
The customer realizes they have a problem and begins the process of solving it.
Awareness Stage
Because I had such a great experience buying with this company, I will be sure to be back.
Loyalty Stage
A customer is aware of the brands and is actively researching and evaluating different options to meet their needs.
Consideration Stage
Target and Kohls offer free shipping at Christmas.
Solution to a Pain Point
As he is driving, Brandon sees someone walking with a nice Pendleton Jacket.
Awareness Stage
Rose wants to buy her boyfriend the Lego set but it is over $200.
Pain Point