Communication
The process by which meaning are exchanged or shared through a common set of symbols.
What is communication?
What is advertising?
A form of advertising designed to enhance a company's image rather than promote a particular product.
What is institutional advertising?
One of the oldest form of media, examples include The Los Angeles Times and The Wall Street Journal.
What is newspapers?
A scheduling strategy in which advertising is run steadily throughout the advertising period.
What is continuous media scheduling?
The direct face-to-face communication between two or more people.
What is interpersonal communication?
The marketing function that evaluates public attitudes and executes a program of action to earn public understanding and acceptance.
What is public relations?
A form of advertising that touts the benefits of a specific good or service.
What is product advertising?
A broadcasting media that includes network, independent stations, cable and satellite.
What is television?
A media scheduling strategy in which ads are run heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times.
What is flighted media schedule?
The communication of ac concept or message to large audiences.
What is mass communication?
Marketing activities that stimulate consumer buying and dealer effectiveness.
What is sales promotion?
A form of advertising in which an organization expresses its views on controversial issues or responds to media attacks.
What is advocacy advertising?
This form of media includes search engine marketing, display advertising, social media advertising and email marketing.
What is the internet?
A media scheduling strategy that uses continuous scheduling through out the year coupled with a flighted schedule during the base sales periods.
What is pulsing media schedule?
A medium of communication for transmitting a message.
What is a channel?
A purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other.
What is personal selling?
A form of advertising designed to simulate primary demand for a new product or product category.
What is pioneering advertising?
Placing advertising messages in video games to advertise or promote a product, service, organization or issue.
What is advergaming?
A media scheduling strategy that runs advertising only during times of the year when the product is most likely to be used.
What is a seasonal media schedule?
The interpretation of the language and symbols sent by the source through a channel.
What is decoding?
A category of promotional tactics based on the traditional advertising model, whereby a brand pays for media space.
What is paid media?
A form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes.
What is comparative advertising?
Computer screen savers, interactive kiosks, movie theater advertisements and posters on bathroom stalls are all an example of this type of advertising.
What are alternative media?
A theory of scheduling commonly used for scheduling television advertising for frequently purchased products.
What is recency planning?