5 Questions of Sales
Social Proof Heuristic
Likability
100

What is the first question for the 5 questions that matter?

Do I like you?

100

What is the common phrase for social proof heuristic?

Heard behavior 

100

Sergeant Lentz spent too much time doing this during his meetings.

Talking about the national guard. 

200

What is one way a salesperson can make a person feel important?

By listening to them and paying attention to their needs.

200

What are the three conditions that make social proof stronger? 

Uncertainty, similarity, and numbers 

200

Name three ways a salesperson can demonstrate likability, according to the presentation.

What are being polite, respectful, confident, positive, or thoughtful.

300

Why is trust important in sales?

It helps a customer feel confident about making their purchase.

300

Social proof is strongest when people feel ____?

Uncertain or unsure 

300

This bias describes how people tend to trust those who feel familiar or similar to them.

What is similarity bias, or in-group preference?.

M
e
n
u