TM Time
The name of the canal that passes between Campuses De Ham and De Vest.
What is the Dijle?
The number of semesters of a standard ICM bachelor programme
What is 6?
The nickname for the Nike logo
What is swoosh?
This Netflix series set in the Addams Family universe sparked a TikTok dance craze thanks to Jenna Ortega.
What is Wednesday?
This Baltic country was the first to declare independence from the Soviet Union in 1990.
What is Lithuania?
This book, written by the humanist Thomas More, imagined a perfect society.
What is Utopia?
The phase when students take on Communication Challenge with real clients.
In public relations, CSR stands for this.
What is Corporate Social Responsibility?
This blockbuster, released the same weekend as Barbie, created the "Barbenheimer" phenomenon.
What is Oppenheimer?
The three official languages of Belgium.
What is Dutch, French, and German?
In old Dutch place names, this Thomas More campus name can mean a piece of land in a river bend or surrounded by water.
What is de Ham?
In this course, ICM students travel to partner schools and take part in a collaborative project.
What is Expedition Europe?
This soda brand was the first to advertise during the Super Bowl, in 1973
What is Pepsi?
Among Instagram, Tik Tok, and X (Twitter), this platform is currently the most-used by Gen Z.
What is Tik Tok?
This European city is known for the annual running of the bulls
What is Pamplona, Spain?
Of Antwerp, Geel, Turnhout, and Bruges, this city does NOT host a Thomas More campus.
What is Bruges?
This teacher has taught at every educational level in his career, from kindergarten to university.
Who is John Arnold?
Among the slogans "Red Bull gives you wings", "just do it", and "Just taste it", this is the Belgian one.
What is Just taste it (Jupiler)
This K-pop group is often called the biggest girl group in the world today.
What is BLACKPINK?
This Southeast Asian country, formerly known as Burma, changed its official English name in 1989.
What is Myanmar?
The current slogan of Thomas More
What is Where it Happens? (would also accept Now it's our time / Nu is het van ons)
Beginning in 2026-27, ICM students will have the option to choose this new graduation track.
What is Content Strategy & Engagement?
The practice of reacting quickly to trending social media moments with witty posts is known by this marketing term.
What is Real-time marketing / Moment marketing?
This artist broke the record for most Spotify streams in a single day (2024)
Who is Taylor Swift?
The number of countries the Danube River flows through. (BONUS if you can name two!)
What is 10? (Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Bulgaria, Romania, Moldova, Ukraine)