Canadian Business Basics
The name of Canada’s largest stock exchange.
What is the Toronto Stock Exchange (TSX)?
The term describes the total value of all goods and services produced within a country in one year.
What is Gross Domestic Product (GDP)?
The style of leadership that involves making decisions without input from others.
What is autocratic leadership?
The “4 Ps” model in marketing.
What are Product, Price, Place, Promotion?
The term for a new business created by an individual or group.
What is startup?
The city that is considered Canada’s financial capital.
What is Toronto?
This type of market structure features many firms selling identical products.
What is perfect competition?
The name of the process of assigning tasks and responsibilities to team members.
What is delegation?
The term that describes a customer’s perception of how much a product is worth.
What is perceived value?
The use of a pitch deck.
What is to present a business idea to investors?
The federal agency responsible for promoting small business growth in Canada.
What is the Business Development Bank of Canada (BDC)?
In business strategy, what do the letters in SWOT stand for.
What is Strengths, Weaknesses, Opportunities, Threats?
The motivational theory that is represented as a pyramid of human needs.
What is Maslow’s Hierarchy of Needs?
The difference between market segmentation and targeting.
What is segmentation divides the market; targeting chooses which segment to pursue.
This funding method relies on small contributions from many online supporters.
What is crowdfunding?
The industry that forms the largest share of Canada’s exports.
What is natural resources (commonly oil/energy products)?
The economic theory that argues that individuals acting in their own self-interest can benefit the economy as a whole.
What is The Invisible Hand (Adam Smith)?
The term that describes a leader’s ability to understand and manage their own emotions as well as the emotions of others.
What is emotional intelligence (EQ)?
The marketing strategy that uses everyday people to promote a product on social media.
What is influencer marketing?
The difference between angel investors and venture capitalists.
Angels invest personal money early-stage; VCs invest pooled funds with higher expectations.
The term for a federal law that protects a company’s distinctive symbols, names, and logos.
What is trademark protection (The law is the Trademarks Act)?
The principle that explains why a country should produce only the goods it can make most efficiently.
What is comparative advantage?
The management philosophy that focuses on continuous improvement, customer satisfaction, and long-term success.
What is Total Quality Management (TQM)?
The term for a brand entering an entirely new product category using its existing reputation.
What is brand extension?
This innovation concept describes radical breakthroughs that create entirely new markets or value networks.
What is disruptive innovation?