Marketing
This term describes the process of promoting, selling, and distributing a product or service.
What is Marketing?
This “P” involves decisions about design, quality, features, and packaging.
What is Product?
Segmenting by age, gender, income, or education describes this type of segmentation.
What is demographic segmentation?
Marketing is only about advertising.
What is False?
The visual symbol that represents a company
What is a logo?
This is the group of customers a company aims to reach.
What is a Target Market?
This part of the marketing mix includes discounts, markup decisions, and how much customers pay
What is Price?
Segmenting based on personality traits, lifestyle, or interests.
What is psychographic segmentation?
A target market can include everyone.
What is False?
A short phrase used to capture the brand’s message, like “Just Do It.”
The group of people most likely to purchase your product.
What is Target Audience?
This “P” focuses on how a product gets from the company to the customer (stores, online, delivery).
What is Place?
Segmenting based on buying behaviors like loyalty or usage rate.
What is behavioral segmentation?
Pricing too low can sometimes make customers think the product is low quality.
What is True?
Where was Usher at 7 O' Clock?
What is Drop Top Cruising the Streets?
The process of creating a unique name, symbol, or image to identify a product.
What is Branding?
Advertising, social media, and sales promotions all fall under this “P.”
What is Promotion?
When companies divide the market based on location (e.g., region, city size).
What is geographic segmentation?
Market segmentation helps companies use their resources more efficiently.
What is True?
What did Brandy & Monica argue about?
What is The Boy is Mine?
To attract, satisfy, and retain customers.
What is the Marketing Goal?
When a business focuses on improving how the 4 Ps work together, they are optimizing this.
What is the marketing strategy?
This advanced segmentation method uses data and algorithms to group customers based on patterns in their behavior, demographics, and preferences
What is predictive segmentation?
Behavioral segmentation looks at where customers live.
What is True?
Ms. Graves first business venture
What is T Shirts?