It's the End of the World as we know it, and I Re-fi
Purchase Lot Party
Crunked Capacity
Digital Get Down
Yup! In my Special- T
100

Throw that money in the air! This tool identifies opportunities like Debt Consolidation, FHA Streamline and HARP loans after credit pull.

What is Rainmaker?
100
Not to be confused with your "buddy", this document helps a homebuyer put an offer in on a house.
What is a PAL?
100
Don't worry, we aren't bringing anyone back from the dead with this tactic... but it helps us fill the funnel when lead flow is down.
What is Revive?
100
While people trample each other on Black Friday for super hot retail deals, this day (designed for the electronic stampede) was our largest production day in history with 1.3 BIL in setup volume!
What is Cyber Monday?
100
While we didn't build one to Terebithia (and it's a lot less fun), this similarly-named tool helps us deliver leads to our specialty groups.
What is Bridge Loan Query (BLQ)?
200

These groupings, named after precious metals, help us determine which bankers convert clients the best.


*DAILY DOUBLE: this is the KPI that determines their rank.

What are tiers?
200
This group of bankers was designed to serve the purchase client that comes in with a deal.  _____, sealed, delivered and it's up to the bankers to make them say "I'm Yours!"
What is Signed PA Team?
200
Like the popular table game, this initiative has data bouncing back and forth to help us identify the leads least likely to close, anywhere in the industry.
What is Real Time Ping?
200
We prefer bright sunshiny days, but information stored in this cumulus matter is pulled into LOLA so we can serve our digital clientele.
What is The Cloud?
200

Sometimes you wanna go where everybody knows your name! This banking area takes care of our past and currently serviced clients.

What is CARI?
300
____ so serious, Batman? Just recently, this initiative of the same letter the Joker most famously uses was expanded to repurposed leads, helping our clients get the best deal possible.
What is Y Pricing?
300
DON'T TURN LEFT! We use this strategy to make sure our clients are always speaking to the expert who can best serve their needs.
What is Right Lead, Right Banker?
300
"Houston, we have a problem!" This tool is undergoing a deep dive to try and solve it's limitations regarding dialing patterns and allocating leads.
What is the Control Center?
300
Freeze! These types of clients are our best converting Rocket lead source, stuck between options and approvals.
What are No Movement Leads?
300
No we aren't talking skin care! These clients have the ability to impact what our mortgage bonds are worth in the secondary market.
What is a Proactive Client?
400
This government based mortgage program recently got a team specifically dedicated to them. With streamlines, cash out, and DTI guidelines that make it easier for the client to get approved, it's an important part of our business.
What is FHA?
400
Like jumpstarting your heart, this strategy helps us give new life to our purchase clients who may have "died" from ECOA timers expiring, PALs auto withdrawing, or a failed appraisal process.
What is (Purchase) Defib?
400

Money, Money, Money, Mon-AY... by identifying these inside the 1.4 million leads we generate per month, we can reduce waste at the top of the funnel and ultimately get more closed clients for QL!


*DAILY DOUBLE: Name one filter/play we are using to reduce waste/low converting leads

What are Profitable Dials?
400
Tupperware, more like Tupper- Where's the lid? (Amirite!?) This problem where bankers allow chats to bounce has us up in arms as we know we are easily missing $2.5 MIL in business per month.
What is Containment?
400

¿Habla Ingles? This banking specialty recently got blown up and now rolls into their respective retail counterparts.

*DAILY DOUBLE: How much of our overall banking goal is still attributed to this now defunct group?

What is Spanish Speaking Banking?
500
Always use your blinker! These "hand raising" activities through email clicks help us understand our clients' readiness to do a loan.
What are Signals?
500

In a popular 80's movie, Ben Stein repeats the name of this initiative designed to broker energy for clients buying new homes, which also gave the purchase channel ulcers and nightmares.

What is Bueller?
500
Think opposite of old + a celestial body and you'll have the name of this company that's helping us diagnose which clients to call (or not). From mismatched VMs, to the number a client most often uses/at what time, we can start to deploy sniper tactics v. a shot gun approach.
What is Neustar?
500
We need you to put these on and boogie! This type of lead has it's own special teams to make sure our clients who go "offline" receive attention too!
What are Dancing Schus?
500
Hold your horses! This indicator of servicing portfolio health has recently driven the CARI banking group to reduce their headcount, and re-assess their goals. (We're still counting on you for $16.4 BIL!)
What are Pre-Paid Speeds?
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