Objective Theory
Truth is defined in this way by objective theorists
singular
Truth is defined in this way by interpretive scholars
socially constructed
the ongoing use of language and gestures in anticipation of how the other will react; a conversation
symbolic interaction
The tribal age, print age and electronic age are examples of this theory
Media ecology
The masculine power to name experience is a characteristic of this theory
Muted Group Theory
A good objective theory is testable and can be disproved if it is wrong
A good interpretive theory reveals unjust communication practices that create or perpetuate an imbalance of power
Social Reform
Interpersonal relationships are created through the interplay of discourses that struggle with each other
Relational Dialectics
Receiving more than 250,000 letters asking Robert Young, the lead in the hit TV series Marcus Welby, M.D. for medical advice, is an example of this theory
Uses and Gratifications
Managerialism values control over all other concerns and is criticized in this theory
Critical theory of communication in organizations
The purpose of objective theory is to establish this type of law
universal
The purpose of interpretive theory is to act as this type of a guide
Interpretive
Persons-in-conversation co-construct their own social realities and are shaped by the worlds they create
Coordinated management of meaning; CMM
Would I lie for a dollar? is an example of this theory
Cognitive Dissonance Theory
The stories we tell differ from the stories we live is a claim from this theory
Coordinated Management of Meaning (CMM)
Objective research gathers evidence in this form
quantitative research, numbers, experiments, surveys
Interpretive research gathers evidence in this form
qualitative research, words, interviews, textual analysis, ethnography
African American men are at a distinct disadvantage when they interact with people in the dominant culture. They adopt a communication orientation based on their preferred outcome and communication approach
Co-cultural theory
The Help shares stories of dirt-poor, African American women and illustrates this theory
Standpoint Theory
This theory seeks to change the man-made linguistic system that keeps women "in their place"
Muted Group theory
A good objective theory follows the rule of parsimony
relative simplicity; accept the simpler version
a good interpretive theory does not attempt to understand all people but instead ...
particular people in a community; situated meaning; local knowledge
The art of discovering all available means of persuasion - including three proofs
Rhetoric
How Extreme Makeover: Home Edition reinforces the myth of the American Dream is an example of this theory
Cultural Studies
Relational turbulence, or negative emotions arising from perceived problems in a close relationship, is examined in this theory
Uncertainty Reduction Theory