Objective Theory
Truth is defined in this way by objective theorists
singular
Truth is defined in this way by interpretive scholars
socially constructed
the ongoing use of language and gestures in anticipation of how the other will react; a conversation
symbolic interaction
The tribal age, print age and electronic age are examples of this theory
Media ecology
Thick description, metaphors, stories, and rituals
Cultural Approach to Organizations Theory
A good objective theory is testable and can be disproved if it is wrong
falsifiability
A good interpretive theory reveals unjust communication practices that create or perpetuate an imbalance of power
Reform of society
Interpersonal relationships are created through the interplay of discourses that struggle with each other
Relational Dialectics
Good friends who have overlapping social networks communicate more frequently with each other than those who don't
Uncertainty Reduction Theory
This theory has a typology of 8 categories to explain why people expose themselves to different media
Uses and Gratifications Theory
The purpose of objective theory is to establish this type of law
universal
the purpose of interpretive theory is act as this type of a guide
interpretive
Family Communication Patterns Theory
Would I lie for a dollar? is an example of this theory
Cognitive Dissonance Theory
Three positions audiences can take when decoding media messages
Cultural Studies
Objective research gathers evidence in this form
quantitative research, numbers, experiments, surveys
Interpretive research gathers evidence in this form
qualitative research, words, interviews, textual analysis, ethnography
African American men are at a distinct disadvantage when they interact with people in the dominant culture. They adopt a communication orientation based on their preferred outcome and communication approach
Co-cultural theory
The Hooters episode we watched showed the CEO taking a new viewpoint based on women's experiences working at the restaurant/bar and illustrates this theory
Standpoint Theory
This theory seeks to change the man-made linguistic system that keeps women "in their place"
Muted Group Theory
A good objective theory follows the rule of parsimony
relative simplicity; accept the simpler version
a good interpretive theory does not attempt to understand all people but instead ...
particular people in a community; situated meaning; local knowledge
Everyone who will be significantly affected by a corporate policy should have a meaningful voice in the decision-making process
Critical Theory of Communication in Organizations
Policing the Crisis analysed the crime of mugging by 3 Black teenagers who were unfairly sentenced as adults to prison and is an example of this theory
Cultural Studies
Relational turbulence, or negative emotions arising from perceived problems in a close relationship, is examined in this theory
Uncertainty Reduction Theory