A paid form of communication intended to inform, persuade, and remind an audience to take some kind of action
What is advertising?
100
Printing press, radio, television, and the Internet
What are for inventions that have influenced advertising?
100
The use of advertising to support and improve the government
What is green marketing?
100
The combination of unique quakes of a company, product, or product line
What is a brand?
100
Groups that gather people and resources to support public policies that help their members
What are interest groups?
200
The owner of the Pennsylvania Gazette, who introduced the use of headlines, illustrations, and advertisements paved next to editorial items
Who is Ben Franklin?
200
A lengthy paid advertisement that showcases the benefits of a product
What is an infomercial?
200
The principle that businesses should contribute to the what of society
What is social responsibility?
200
Used to build an image based on the set of values held by the company
What is brand advertising?
200
To promote the needs and wants of a group
What is advocate?
300
This circus mogul helped spur the growth of outfit advertising when he created unique banners for his museum and t traveling circus
Who is P.T. Barnum?
300
This invention made information of all kinds available to the general public
What is the printing press?
300
Describes how and why people make purchase decisions
What is consumer behavior?
300
Uses rational arguments to communicate why consumers need a specific product by highlighting the benefits associated with the use of that product
What is product advertising?
300
Organizations that help interest groups raise money for campaigns
What is a political interest group?
400
This production technique led manufacturers to develop brand names to help consumers clearly identify their products
What is mass production?
400
Paul Harvey was a pioneer of advertising using this medium
What is radio?
400
Founded and funded by businesses operating in a specific insist and that are responsible for public relations activities such as advertising, education, political donations, lobbying, and publishing
What are industry trade groups?
400
Intended to enhance a company's reputation or build good-will
What is corporate advertising?
400
The collection of opinions or attitudes of a population
What is public opinion?
500
The TWO national retailers used catalogs to attract and offer risk Americans everything from buttons to kiss containing designs and materials for building hinges
Who are Sears, Robuck and Company and Montgomery Ward?
500
Allows customers to compare various brand of products and services
What is the Internet?
500
Yep principal ways to evaluate the motivation behind consumer purchases
What is direction and intensity?
500
Corporate advertising is also known as this
What is institutional advertising?
500
The stand the government takes about a problem or an idea for improvement