Career Opportunities in Marketing, part 1
_________________ ensures that all marketing plans are understood and make sense.
Clear Communication
A marketing professional who is setting a good example of behavior, and encouraging and affirming everyone’s participation, is demonstrating what skill?
Leadership skills
The ultimate purpose of a company’s marketing strategy is to:
achieve goals
Something that has an observable and measurable end result to be achieved within a certain time frame, is called a:
goal
During which century did companies grow their focus on the marketing functions of product/service management and channel management, focusing mostly on production and distribution?
18th century
Which trait deals with being ready and comfortable with change?
being adaptable
Which skill best helps marketing professionals listen and share stories and information clearly with their teams and customers?
communication
Government regulations, economic downturns, competition, and changes in consumer preferences are examples of reasons to ___________ your marketing strategy.
change
These are very specific actions used to support strategy, in order to achieve your goals and objectives:
tactics
the use of technology and assembly lines to make large quantities of the same product
Mass production
A marketing professional chooses to attend an annual conference on new trends in marketing. They go every year with the intention of discovering new practices and seeing how companies are incorporating marketing into their business plans and report back to their own company. What common marketing professional trait does this best describe?
Being a lifelong learner
What skill is a marketing professional demonstrating if they notice a trend and determine how to quickly change in order to address and respond to the new information?
Problem Solving skills
A route or plan of action designed to achieve certain goals and objectives is called a:
strategy
Increasing advertising expenditures is a part of which component of marketing mix (4 Ps)?
Promotion
What most influenced marketing in the 1990s?
World wide web
Which two skills is a marketing professional most successfully demonstrating if they begin a new social media campaign using the latest social media platforms and website links?
Technology and creativity skills
Complete the sentence. Skills are learned and enhanced over time through _______, ________, and _______.
education, training, repetition
This is similar to a goal, in that it has an observable and measurable end result to be achieved within a certain time frame, but is shorter term in nature than a goal:
objective
What lives at the core of a marketing strategy?
marketing mix
Which word is synonymous to (associated with) a company’s brand?
reputation
A marketing professional who sees that their new service offering not selling successfully, and quickly changes their sales plan and lowers the price, is most demonstrating what single trait and single skill?
adaptability and problem solving
What best describes the difference between a skill and a trait?
trait = personal characteristic
Skill = learned behavior
Complete the sentence: Price is a variable that affects sales _______________.
quantities
Complete the sentence: Marketing strategies are the ________________ for how goals and objectives will be met.
blueprints
During which era did businesses begin to focus more on communication, persuasion, and branding?
Sales orientation era