Promotion
Promotion is how a company....
Communicates with customers!
The promotion process originates with the?
The Sender
Any form of paid, nonpersonal communication that uses mass media to deliver a marketers message to an audience...
Advertising!
The combination of advertising, public relations, personal selling and sales promotion that marketers use to reach a target market...
The Promotional Mix!
What are the four P's of Marketing?
Product, Price, Place and Promotion!
Promotion is a ______ process.
Communication process
What is being communicated.
The Message
Billboards, signs on buses or taxis, car or truck wraps, and ads on benches are examples of?
Outdoor Advertising!
Common types of this element include sales, coupons, giveaways, contests and sweepstakes...
Sales Promotions!
Any distracting information in the receivers environment that may inhibit or distract from the message is called?
Noise
The three roles of promotion are to...
To inform, to remind and to persuade!
The method by which the message travels...
The Message Channel
Ads on TV and radio are examples of what type of advertising?
Broadcast Media!
A person-to-person communication. This promotion mix element includes salespeople, telemarketers, and customer service representatives.
Before the message can be fully received, it must be ________ by the receiver...
What are the first two objectives of promotion?
1. To increase ________
2. To increase ________
1. To increase brand awareness
2. To increase customer traffic
Attempts to reach a wide audience through mass media, a one-way flow of information.
Mass Communication
This type of advertising includes any nontraditional medium in the environment for the audience...
Ambient Advertising!
The effort to reach consumers by generating positive publicity is known as?
Public Relations!
Any nonpaid mention of a product, service, company or cause is?
Publicity!
What are the second two objectives of promotion?
3. To build ________
4. To establish _______
3. To build sales and profits
4. To establish a corporate image
Interpersonal Communication
What is the fastest growing and most dynamic type of advertising?
Internet Advertising!
A downside to this promotional mix element is that its impersonal in nature, and in most cases there is no instant feedback or ability to modify the message.
Advertising!
Even with a great product, brand or company, its critical that you communicate product benefits to ______ ________ .
Potential Customers!