Basic Vocabulary
In rhetoric, any instance of spoken or written language.
What is a text?
The thing that happens, or doesn't happen, that requires the creation of a written or spoken text.
What is Exigence?
Generally defined as the good character and consequent credibility of the rhetor.
What is ethos?
Generating effective material for a particular rhetorical situation.
What is invention?
A word for the type of rhetoric that is concerned with the production of texts.
What is practical?
The individual involved in the production of a text, usually the speaker or the writer.
What is the rhetor?
A kind of general "timeliness" in rhetoric.
What is Kairos?
The appeal of drawing upon the sympathies and emotions of the auditors.
What is pathos?
Once thought of as using the voice and body effectively, today is thought of as something closer to publication.
What is Delivery?
A word for the type of rhetoric concerned with the exploratory construction of knowledge.
What is Philosophical
Readers and listeners who attend to and interpret a text.
What is the auditor?
(plural = auditors or audience)
In the rhetorical situation, the people who have an interest in the exigence, and who are capable of acting or being acted upon by it.
What is the audience?
Appealing to the patterns, conventions, and modes of reasoning that the auditors will find most persuasive.
What is logos?
The canon concerned with preparation for delivering a speech in classical times, but less important to students undertaking rhetorical analysis.
What is memory?
The study of knowledge and its validation.
What is epistemic?
The study of whether and how texts actually do affect, influence or change auditors.
What is rhetorical anlaysis?
The rhetorical term for the person who is compelled to speak or write in response to the exigence.
What is the rhetor?
Classical rhetoricians argue about whether this appeal resides in the text or in the rhetor.
What is rhetoric?
The art of ordering material in a text, both the overall text and individual paragraphs.
What is arrangement?
A group of people who use language to promote shared values and promote a public goal.
What is a discourse community?
Ideas and attitudes that exist between the speaker and the audience that lead the audience to accept or reject ideas.
What are rhetorical constraints?
Aristotle's ideas of Enthymeme and example, what today's logicians would call deductive and inductive reasoning, are understood to primarily be part of this appeal.
What is logos?
The art of producing sentences or words that will produce the appropriate effects on listeners or readers.
What is style?