History & Logo
Social Media
Going Green
Charity Works
Going International
100
What is the year Starbucks was established?
1971
100
Which social medias does Starbucks utilize?
Facebook, Twitter, and Instagram
100
What did Starbucks make resusable?
Starbucks' cups
100
What is the brand of bottled water aimed to "help children get cleaner water"?
Ethos
100
How is Starbucks entering the market foreign countries?
Through joint ventures
200
Who became Starbucks Chief Executive Officer in 1981?
Howard Schultz
200
What was one campaign created by Starbucks?
Frappucino Campaign
200
How does Starbucks conserve water?
By using high blast nozzles instead of running water
200
Which charity is Starbucks partnering with to enable the supply of AIDs medicine to people in need?
Product Red
200
How does Starbucks market themselves in the market?
By having the highest quality of coffee with a lot of varieties
300
What is the original logo inspired by?
15th century myth on two-tailed mermaid siren
300
Where is the "Social Media Wall" located and what is its purpose?
Times Square, NYC and it shows latest feeds on Twitter, Facebook and Instagram
300
What does Starbucks do for its community?
Increasing community service among its' employees and customers
300
For Starbucks' involvement with the Create Jobs for USA Program, how many employees were hired per day?
200 employees
300
What is one of the growing countries Starbucks expanded to?
Brazil, Russia, India and China
500
Describe the logo for the Pike Roast Blend.
The original 1971 logo with the change of "Fresh Roasted Coffee" instead of "Coffee, Tea, Spices"
500
Describe what the Starbucks application can do.
Locate any Starbucks using the app’s built-in GPS Pay for Starbucks purchases directly from their phone Keep track of Starbucks gift card or Gold Card balances as well as rewards points Customize drinks and save them directly to the app
500
Name three things on how Starbucks is creating greener stores.
Conserving energy by allowing air-conditioned stores to reach 75°F instead of 72°F on warm days Saving water by using high-blast nozzles to clean pitchers instead of running water Installing low-flow valves throughout the store Installing cabinetry made from 90% post-industrial material (where available), with no added formaldehyde Improving lighting efficiency Using recycled flooring tiles Using wood products that are Forest Stewardship Council–certified (where available) Using paints with lower amounts of volatile organic chemicals
500
What does Starbucks use as a marketing tool?
Social Responsibility
500
What is one strategy used for international expansion?
Product innovations, Marketing strategies, Brand expansions
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