Going to Market
Marketing activities that involve creating copy and illustrations for a sport organization
What is advertising?
The marketing of sport products and services involves a __________ focus.
What is retail?
The businesses that make the sporting events available to those who cannot attend in person.
What are corporate consumers?
One of the most essential components of a sport event.
What are athletes?
The benefit a major sporting event or popular sports attraction provide to a city.
What is economic?
Marketing activities that involve selling the verbal messages broadcast over the public address system at games.
What is advertising sales?
When you read a magazine article about a star athlete, you are using the product of
What is sports information?
Pepsi and Coke competing for the right to sell their line of soft drinks at a stadium is an example of what kind of marketing?
What is products to sports?
This often transfers from a sport team to the city it calls home.
What is image?
One of the benefits you receive when you participate in sports.
What is recreation?
Marketing activities that involve responsibility for a sport organization’s licensing activities.
What is merchandising?
You take your lucky tennis racket to be restrung. These sport/event products are what your consuming.
What are owned goods services?
Businesses that place ads in college football programs are using the sport as a _________.
What is a marketing tool?
What the growth of the sports industry creates.
What are job opportunities?
One way that sport benefits society in general is by opening up additional opportunities for these.
What are businesses in related industries?
Marketing activities that involve planning sport camps and answering fan mail for a sport organization
What is community relations?
Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a __________ sport/event product.
What is perishable?
One of the main reasons why many businesses sponsor a sports product or event.
What is to reach a target market?
They help to create the excitement and enthusiasm that make the games what they are.
What are spectators?
The benefit of sport/event marketers use of branding.
What is to make their product stand out from the competition?
An example of marketing a sporting event.
What is distributing information?
Your high school’s basketball team went to the state championship game last year, but didn’t even make the playoffs this year. This is an example of a(n) __________ sport/event product.
What is inconsistent?
The type of sporting goods are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
What is licensed merchandise?
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of this.
What are sanctioning bodies?
One of the primary benefits that gets people motivated to attend semi-pro games.
What are lower ticket prices?